Nearly a decade ago Cults emerged with their breakout single, ‘Go Outside,’ which the New York Times hailed as “one of the indie rock highlights” of the year. Little did we know that song was a premonition to a global pandemic where we now plead their lyrics “I really wanna go outside.”
Today Cults, aka multi-instrumentalist/singer Madeline Follin and multi-instrumentalist Brian Oblivion, share their new pulsating single ‘Spit You Out’ that pries itself free from the clutches of a toxic dependence, with Follin singing, “Break the bond / I’m so glad / So glad you’re gone.”‘Spit You Out’ is co-produced by Cults & Shane Stoneback, mixed by John Congleton, and mastered by Heba Kadry. The track is accompanied by a Mukbang / ASMR-like video featuring Follin eating and spitting out food in front of Zoom default backgrounds.
‘Spit You Out’ marks the start of a bold new chapter for the band as Follin confesses, “in the past, I’d never brought my own music to the table because I was just too shy.” This track is the first entirely co-written/performed/sung/co-produced from Follin; a radical reimagining, both of the band’s sound and its dynamic.
Cults on ‘Spit You Out’ – “On this single wetried on some of our more left field influences from the exotica sounds of Esquivel to Nine Inch Nails style heaviness. It focuses on parasitic relationships and breaking away from toxic patterns of interaction. We never imagined it would relate to a worldwide pandemic.”
Formed while Follin and Oblivion were still just students in college, Cults released ‘Go Outside’. Both a commercial and critical smash, the track would go on to rack up more than 40 million streams on Spotify, land in soundtracks everywhere from Broad City to Gossip Girl, and help the band score a major label deal for their self-titled debut, released the following year on Columbia Records. Pitchfork called the album “catchy and sweet,” cutting “1960’s girl – pop…with synths, guitars, and softly integrated samples,” while the New Yorker lauded the band’s “agonizingly catchy vintage – pop.” The duo followed it up with the similarly celebrated Static in 2013, and they returned in peak form four years later with Offering, that Billboard described as a “luxury…(head)banger,” and AV Club praised their music “a magic carpet ride over hand-clap-heavy canyons of California pop.” Over the year they’ve built up a devoted audience along the way through relentless headline touring and festival appearances at Bonnaroo, Lollapalooza, Coachella, Austin City Limits, and more.