PRAISE FOR LUPA J
“Over the last five years, Sydney musician Imogen Jones has come to be one of Australian pop’s most experimental and forward-thinking names, consistently pushing the boundaries with her Lupa J project.”
“If these teasers are anything to go off, Swallow Me Whole is set to be a spectacularly enthralling body of work, with Lupa J setting the bar high for both her debut album and for artists everywhere. Make sure to check it out for yourself before this star takes off.”
Purple Sneakers (AU)
Lupa J’s debut album, Swallow Me Whole is out July 5.
Pull Me Under is out now.
After a stunning entrance to streaming and radio with her latest single, Lupa J today releases the video for Pull Me Under, along with the announcement of headline shows across Sydney and Melbourne.
The video and tour announcement will serve as the final draw of the curtain before the release of her debut album Swallow Me Whole ahead of its release on July 5.
“Pull Me Under’s music video is a heady rush through digitally enabled intimacy, imagining how longing might appear through the lens of animated face filters,” explains video director Patrick Haze.
“The clip’s effects reflect the complex waves of emotion that wash over you as you remember a heated encounter with someone.”
Pull Me Under came with the reveal of the album artwork, created solely by Lupa J, and the track itself serves as a holistic preview of what fans can expect from her electronic-pop debut.
“The album, Swallow Me Whole is about the reckless and desperate feeling that came before I figured out how to take steps towards healing and actual happiness,” explains Lupa J.
“Wanting to throw myself into new and risky situations, to feel completely consumed by something – a person, emotion, desire, intoxication – anything that wasn’t my reality.”