YAWDOESITALL shares new single ‘HOLD ON’ from forthcoming EP, LIFE I CHOSE

by the partae

Photo by: Yewande Willis

Having spent recent years establishing himself as one of Sydney’s sharpest hip hop voices and producers, YAWDOESITALL brings the lessons learned in studio and on the road together in creating his most defining work yet – debut EP LIFE I CHOSE.

From it, the artist shares new single ‘HOLD ON’, a track that new and longtime fans alike can immerse themselves in, while gaining an insight into the sonic palette of the wider Yawdoesitall body of work. A track that lands with impact, ‘HOLD ON’ is an impassioned release that urges listeners to keep on going when things get tough – a reminder that we’re all here for a purpose, regardless of how different our individual paths appear.

“Hope I find my way / Seen a brighter day / The voice in head said / Hold on”

Recording ‘HOLD ON’ at the Elefant Traks studio in Sydney, Yawdoesitall worked with Finbar Stuart (Nerve, Agung Mango) on mixing and Lewis Mitchel (Anderson .Paak, 6LACK, NAO) on final mastering. As he describes, the single is a personal one for him and revealed itself as a vehicle to pick himself up out of a dark place.

“‘HOLD ON’ was a letter to myself when I was down, in times of doubt. ‘HOLD ON’ was a reminder to keep going and hold on one more day. It touches on depression, and being at low points in your life and reminding yourself of the ‘why’. Why you’re on this journey.”
YAWDOESITALL

The release of ‘HOLD ON’ follows on from the hyped up power jam from Yawdoesitall, ‘G.Y.M.’, providing a great moment of contrast for the artist as he gears up for the release of Life I Chose this November. Reflective of the choices Yaw has made in life that have set him on a path different to the one originally determined for him, the record is a statement of intent as it is a mark of arrival from the exciting artist.

Having evolved as an artist – on stage and in studio – in the last three years, Yaw’s vision has never been more concise and driven. Early releases have led him to accrue over 300,000 streams to date, continued support across Australian radio including triple jFBi Radio4ZZZ3RRR and Radio AdelaideSpotify and Apple Music via various editorial playlist placements; and industry praise as one of BIGSOUND’s Top 50 (2020). In 2022, Yawdoesitall returned to the wider touring circuit, completing a successful multi-date regional run throughout regional Victoria with Baker Boy.

The experience elevated Yaw as a performer and reminded him of his connection to the art – a connection he is excited for fans to witness with the release of this EP.

“It was nice to play unreleased music to a new fanbase in preparation for the EP. It helped to see what songs people gravitated to, and also helped discover new fans. It was my first proper tour so it was really crazy and new, but I learned a lot as an artist and performer.”
YAWDOESITALL

PRAISE FOR YAWDOESITALL

“A Ghanian-Australian artist based in Western Sydney, Yawdoesitall creates in an immersive brand of experimental, progressive hip-hop which fuses together genres as he combines gorgeous instruments to make eclectic sounds filled with bright energy, intricate production and witty lyricism.”
ROLLING STONE AUSTRALIA

“Turn it up, flash the cash and don’t be shy! Yawdoesitall’s confidence through the roof on this one…”
TRIPLE J, DECLAN BYRNE (‘G.Y.M.’, 2022)

“That build that begins around the 1:40 mark is so cinematic and powerful with Yawdoesitall’s effortless delivery guiding you all the way.”
TRIPLE J UNEARTHED, ABBY BUTLER (‘G.Y.M.’, 2022)

“Keep an eye out for new music from the young man who seems to be defining and refining his sound with each release.”
LIFE WITHOUT ANDY

HOLD ON is out now.
The LIFE I CHOSE EP is released Friday 25th November.

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