As we step into 2025, the dating landscape continues to evolve, reflecting a desire for deeper, more meaningful interactions. This year, three key trends are defining the dating scene, and Unwritten is at the forefront of bringing these trends to life through curated, interactive events.
Taking Charge: Directing Your Own Love Story: Last year, singles all over the country were getting more and more depressed with using dating apps. The lack of quality, the poor etiquette and lack of action collectively made it a negative experience for most. They started to slowly dabble in events and meeting in real life. But this year is different. It’s all about taking full charge and being the author of your own life. Unwritten is based on the premise that we all have the power to write our own chapters, and it all starts with the pre-event Unwritten questionnaire.
Laura-Jane Hawkins, Founder of Dating Club ‘Unwritten’ says how beneficial it is to those who attend her events: “Singles don’t want to waste time anymore. They want to know that the singles they meet are there for the right, genuine reasons. The Unwritten questionnaire helps with that. Every single attending an event completes in-depth questions, encouraging them to truly think and dig deep into what they want. In 2025, singles are becoming more confident in knowing exactly what they’re looking for in a partner and saying it loud and clear.”
Opposites Don’t Always Attract: Gone are the days when “opposites attract” was the golden rule of dating. In 2025, singles are prioritising partners who share their interests, hobbies, and even fandoms. This is where Unwritten is filling a huge gap on the dating scene. Interactive events like Padel & Pickleball Mixers, Golf Driving Range Speed Dating, Cocktail-Making Classes, Wine Tastings, and Supper Clubs provide singles with opportunities to share existing or new passions—key elements of attraction. These interactive dating events help start conversations, build compatibility, and create intimacy through shared passions.
Best Friend Energy: More singles are placing friendship at the heart and core of finding love. Laura-Jane Hawkins, Founder of Unwritten, has noticed this trend from hosting her dating events: “Singles are looking for genuine connections, and these often come from acting and becoming friends first and allowing that deeper connection to form. I open all my events by suggesting that everyone treats the day or evening as spending time with new friends and not putting too much pressure on it as ‘dating.’ People feel much more at ease and really enjoy themselves a lot more. And as I say to everyone—the best relationships are based on an awesome friendship.”
Unwritten: Innovative Events for Authentic Interactions
Unwritten’s diverse event lineup reflects the latest trends in dating, providing unique opportunities for singles to connect:
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Active Dates: Unwritten embraces the 2025 trend towards health-conscious and engaging activities by hosting padel and pickleball mixers. These events combine fitness, fun, and socialising, creating an energetic atmosphere where singles can connect effortlessly.
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Singles Golf Driving Range Mixer: A fresh addition to the lineup, this event combines the casual fun of practicing golf swings with the opportunity to mingle. It’s perfect for singles who enjoy an active, relaxed, and playful environment to spark connections.
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Supper Clubs: Intimate dining experiences designed to encourage meaningful conversations in a relaxed, elegant setting. Unwritten’s first Melbourne Supper Club will be taking place at The Langham, Melbourne – a Valentine’s Special on Wednesday 12th February.
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Cocktail-Making Classes: Hands-on sessions where singles collaborate to craft unique cocktails, promoting creativity and connection.
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Wine Tastings and Bowls Nights: Sophisticated yet casual events where shared interests become the foundation for new relationships.
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Tech-Free Mixers: Responding to the increasing desire for intentional interactions, Unwritten hosts events that encourage participants to unplug and engage fully in the moment, enhancing the authenticity of connections.
Intentional Matchmaking with the Unwritten Questionnaire: Prior to each event, participants complete the Unwritten questionnaire, detailing their values, interests, and relationship goals. This information is utilised to match individuals on the night, ensuring that attendees arrive single and leave with a meaningful connection.
For more information or to book your spot at the next Unwritten event, CLICK HERE or follow on socials – @unwrittendating
About Unwritten
Unwritten is Australia’s newest elevated dating club, offering an alternative to dating apps through exclusive, in-person matchmaking events. Founded by Laura-Jane Hawkins, a former war reporter with a passion for bringing people together, Unwritten’s events foster genuine connection and fun, ensuring participants leave not only with great memories but with a meaningful match. For more information about Unwritten or to purchase tickets to upcoming events, visit HERE or follow @unwrittendating on Instagram.
