“박혜진 Park Hye Jin’s second solo release demonstrates her confidence to create free from the confines of categorisation” NME (4/5 “How can I” Review)
“[Hye Jin] filters [her] experiences into a dreamy, cosmopolitan style that touches on house, techno, and footwork without ever settling down” Stereogum (“The 40 Best New Bands Of 2020”)
박혜진 Park Hye Jin teams up with Clams Casino (A$AP Rocky, Mac Miller, FKA Twigs) and Grammy-nominated NYC duo Take A Daytrip (Travis Scott & Kid Cudi, Lil Nas X) for ‘Y DON’T U‘, released today on Ninja Tune.
‘Y DON’T U’ sees Hye Jin contemplating heartbreak and rejection as she slips seamlessly between the half-spoken-half-sung vocals of the chorus’ central refrain – “why don’t you love me?” – and verses rapped in her native Korean, delivered over the track’s stuttering beat.
“This song had too many journeys before being released right now. It deserves to be listened to. I first recorded it when I lived in London. I remember when I was a little more innocent and pure. Hye Jin is more innocent when she falls into such a love; not anymore though I guess.” – 박혜진 Park Hye Jin
The release follows recent singles with Galcher Lustwerk, Nosaj Thing and Blood Orange – who added his own vocals to Hye Jin’s ‘CALL ME‘ in a collaboration praised by the New York Times for its “suspended, isolated, wondering” take on the song.
It also caps an incredible 12-months for the artist which saw her release her acclaimed How can I EP on Ninja Tune. A record that was met with strong support from the likes of Rolling Stone, Pitchfork (“25 Most Anticipated Albums of the Summer”), Jezebel, FADER, i-D, Resident Advisor and many more, and featured in numerous ‘Best Of’ 2020 lists from Billboard, The Guardian, NYLON and others. Hye Jin was also included in the NME 100 list of ‘Essential emerging artists for 2021’& V Mag‘s ‘Generation V’ series, with the likes of British GQ and Stereogum also highlighting her as ‘one to watch’. The EP’s lead single – ’Like this’ was also featured in the FIFA 2021 soundtrack, and saw heavy support across BBC Radio 1 and 6 Music, was #1 of ‘Top Electronic’ in the NACC Charts (North American College and Community Radio), and in the ‘Top 200’ overall, with further support across KEXP, KCRW, SiriusXMU and more.
박혜진 Park Hye Jin’s ‘Y DON’T U (feat. Clams Casino & Take A Daytrip)’ is out now on Ninja Tune.
‘Y DON’T U (feat. Clams Casino & Take A Daytrip)’ by 박혜진 Park Hye Jin out now on Ninja Tune via Inertia Music Listen:https://phj.lnk.to/ydontuPR
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