Velvet Bloom lifts the veil on the breathtaking aesthetics of ‘Glimmer’

by the partae

“‘Glimmer’ might be their most radiant release so far – loaded with their signature soulful grooves, intoxicating instrumentation and frontwoman Maddy Herbert’s velvety voice.”
– James Lynch, Trouble Juice

“‘Glimmer’ is a wonder of a track. The musicianship is almost intimidating, from the controlled smokey croon of front woman Maddy Herbert, through to the layers of jazz influences that are crammed under a soulful blanket. The waltz turn-around at the half-way mark is the fairy dust on an already smooth groove. Everything is restrained, within reason, with the listener knowing full well that any one of these musicians could break the stratosphere with a solo, but that’s the kicker. None of them do. They serve the song, and it is so much better for it.” – The Point

Earlier this month, Melbourne based soul outfit Velvet Bloom dropped their steamy heartwarmer ‘Glimmer’ sharing another take from their anticipated debut body of work just around the corner. Now, the enthralling collective are revealing the gorgeous visuals to the new single and EP namesake with a collaborative video accompaniment, showcasing some of Australia’s finest up-and-coming creatives. In celebration of the release, Velvet Bloom are thrilled to announce an upcoming run of Glimmer EP tour dates, hitting the road for six shows up the East Coast next month in the wake of the EP’s release on Friday 8 April via Cousin Will Records.

Co-directed by Velvet Bloom frontwoman Maddy Herbert, bassist Anthony Rennick and multidisciplinary video artist Rhys Newling, the ‘Glimmer’ video features cameos from some familiar faces of the Melbourne music scene including artists, record store owners, DJs and more. The visuals are absolutely stunning, with every aesthetic element from set design to costuming and beyond honing in on the broader artistic community in the same familial spirit that the song itself embodies. Featuring corsets by The Daisy Lane, jacket by Cheeky The Label, and flower arrangements by frontwoman, stylist and creative tour de force Maddy Herbert with support from Tom & Daisy, the video is an all encompassing visual and aural delight and testament to Velvet Bloom’s far reaching artistic excellence.

“We wanted to create something super special for this music video and I had a very specific vision in terms of aesthetics. After speaking to Rennick about the intention of the song and what it meant to me lyrically, the idea for the video came together quite quickly. We wanted to use mirrors to communicate how the people who we have the deepest admiration for are woven into the making of us as individuals. This was also the reason behind the family-portrait style videos of people who have played a huge role in supporting our journey! I love my community and feel extremely blessed to be surrounded by such incredible people. ‘Glimmer’ is an ode to my people.” – Maddy Herbert, Velvet Bloom

The five piece of Maddy Herbert, Alex Marko, Anthony Rennick, Nic Morton and Miguel Hutton will be heading back to the live stage for a run of East Coast shows kicking off this April hitting up Forster, Brisbane, Sydney, Beechworth, Adelaide and Melbourne, with Herbert also playing solo in Canberra. Do not miss your chance to catch this captivating live act on the rise when they roll into a town near you.

Glimmer EP Launch Shows
Thursday 28 April
Sideway Bar – Canberra (Solo)

Friday 29 April
Manyana – Forster

Saturday 30 April
Lefty’s Music Hall – Brisbane

Friday 6 May
Lazy Bones – Sydney
Tickets via Moshtix

Saturday 7 May
Tanswells Hotel – Beechworth
Tickets via Humanitix

Thursday 2 June
Crown And Anchor – Adelaide
Tickets via Eventbrite

Saturday 11 June
The Toff In Town – Melbourne
Tickets via The Toff

Other Upcoming Upcoming Shows
March 18 – Frankston Block Party – Mornington Peninsula (Duo)
March 19 – Come Together Fest – Eltham
March 25 – The Espy – Melbourne – Supporting Death By Denim (Solo)
March 26 – Torch Fest – Max Watts 

Glimmer EP is out Friday 8 April via Cousin Will Records
Limited edition vinyl available to pre-order now via Cousin Will Records

Glimmer EP Track Listing
1. Chance To Miss You
2. Glimmer
3. Interlude
4. Run
5. Free
6. DM Me
7. Presence
8. Teach Ya
9. 7Hundred25
10. Standards

Glimmer EP Credits
All songs written by Velvet Bloom 

Vocals & Guitar –  Maddy Herbert
Lead Guitar, Synth & Keys – Alex Marko
Bass Guitar – Anthony Rennick
Drums & Percussion – Nic Morton
Other Performers – Yara Alkurd, Quin Grunden & Bridie English

Producers – Maddy Herbert, Alex Marko & Quin Grunden
Recording Engineer – Quin Grunden & Alex Marko
Mixing Engineer – Edvard Hakansson
Mastering –  Joe Carra Crystal Mastering
Lyrics – Maddy Herbert

​​Album Cover:
Graphic Design – Anthony Rennick
Set Design – Anthony Rennick & Maddy Herbert
Flower Arrangements – Tom And Daisy Creative
Corsets – The Daisy Lane
Jewellery – Little Hangings

Video Credits:
Maddy Herbert, Rhys Newling and Anthony Rennick
Flower arrangements: Maddy Herbert and Tom & Daisy
Corsets: The Daisy Lane
Jacket: Cheeky The Label
Styling: Maddy Herbert
Starring: Maddy Herbert, Alex Marko, Anthony Rennick, Miguel Hutton, Nic Morton, Abby Strangward, Chris Gill,Georgia Rooney, Jess Newton, Josh Davies
Video: Rhys Newling and Cato Parker-Maclean
Editing: Rhys Newling

Velvet Bloom Facebook
Velvet Bloom Instagram
Velvet Bloom Spotify
Velvet Bloom YouTube
Velvet Bloom Bandcamp
Cousin Will Records Facebook
Cousin Will Records Bandcamp


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