Scottish hip-hop six-piece Stanley Odd returned on July 3rd with a three-minute ode to the anti-heroes. True to form, FUWSH (produced by Dunt) is a punchy, whip-smart story of fearless individuality from the Edinburgh six-piece who are renowned for shaking up traditional hip-hop values with real life problems and an unwavering sense of humour.
This week they have shared the video which was created by Edinburgh based Digital and Motion graphic designer Fee Sheal.
Solareye, said: “Making the video was a cool opportunity to tie the concept of the song to the sort of pile-ons and negativity that pervade social media sometimes. We had the idea of setting a lyric video within the comments of social networks and what recognisable online characters might be typing those lyrics (Ken Sitall, RealHipHop_Fan_Dan_92 etc). Fee Sheal did an amazing job of bringing all that to life, parodying those situations where online interactions can descend into trolling or trading insults, lacking nuance, balance or reasoned discussion.”