Today, rapper, producer, singer and songwriter Rich Brian – the first Asian music artist to reach#1 on iTunes’ Hip Hop charts, – releases his latest single, ‘Bali‘, via 88rising/12Tone Music. Listen HERE.
Having teamed up with Bay Area native and Grammy-nominated rapper, Guapdad 4000, ‘Bali’ was inspired by modern-day society and the everyday stresses people face. The bouncy summer beat anchored by Brian’s vibrant vocals and commanding flow lends itself to the artist’s continuous sonic evolution as he takes the next steps since his critically acclaimed album The Sailor in his musical journey.
Speaking on ‘Bali‘, Brian explains, “This song touches on battling against the social construct and not letting the capitalism in this generation make you feel like you have to stress yourself to reach a certain level of status by working so much that you lose touch of everything else in life, the simple things that create happiness, friends, family, love, at the end of the day all that matters is love.”
‘Bali‘ is the first single released by Brian since his musically and culturally transcendent album, The Sailor, which was released last year. The Sailor featured guest appearances from the legendary RZA and rising star Joji, and was co-written with Bekon and the Donuts (Kendrick Lamar, ScHoolboy Q). Since its release, the album has crossed over 400 million streams and pushed Brian’s musical style to a new level – while revealing his personal immigration story and rise to stardom.
‘Bali‘ is out now via 88rising/12Tone Music, buy/stream it here.