“Australia’s emerging rap force” – Clash Magazine
“Setting himself up as one to watch” – Rolling Stone
“Undeniable skill and diversity” – Sniffers
ACCLAIM MAGAZINES ‘PEOPLE’S CHAMP 2020’ FINALIST
It’s been a wild year to say the least, but that hasn’t stopped Australian rapper Phi11a from grinding. Today, he releases his latest single, ‘I Try’, a track that serves as a warning to think about the consequences of your actions and to reflect before taking a destructive route in life. In the track, Phi11a croons over a melodic guitar hook, then seamlessly glides into his patented unique flow; spitting lyrics that touch on the various things that can break someone, whilst also celebrating those that refuse to be broken.
“I was really upset after a break-up” remarked Phi11a “it was like two in the morning, I had just run out of weed/wine and couldn’t get to sleep – that’s when the songs chorus was gifted to me. Its message is about never giving up and revolves around the theme that you should celebrate someone if they are trying their best, no matter what!”
The single follows ‘Dirty Dancer’, a track that was co-produced by U.S. super-producer Scott Storch (Beyonce, Dr. Dre, Roddy Rich, Megan Thee Stallion) and acted at Phi11a’s third official single. Written at the illustrious producers home studio prior to lockdown, the track went on to garner the attention from the likes of No Jumper, DJ Akademiks and Our Generation Music and help the emerging artist in being nominated as one of Acclaim Magazine’s ‘People’s Champ’.
In just over a year, Phi11a has solidified himself as one of the most exciting hip-hop voices to come out of Australia. His breakout out, Supah Mario (Drake, Young Thug) produced, debut single ‘Overdose’ was followed up with a surprise mixtape with emo-trap royalty, Jimmy Duval (XXXTentacion, Lil Pump and Ski Mask the Slump God).
The mixtape laid the blueprint for ‘Witness’, the second official single from the Australian rapper which featured the iconic, Trippie Redd. The release went onto amass over 4M streams and receive praise from Clash Magazine, NME, Rolling Stone, TRVP, Mixtape Madness, Sniffers, Montreality and the biggest hip-hop blog on Instagram, RapTV. The official video for the track was also premiered by U.S. hip-hop tastemakers, Lyrical Lemonade.
With ‘I Try’, Phi11a closes out the year by once again showcasing his talent to create an earworm of a hook, and a lyrical approach that few can hold a candle to – something we’ll only see more of in the coming year.
‘I TRY’ IS OUT NOW
VIA DEF JAM RECORDINGS ANZ