MADE EVENT AND WORLD’S LARGEST ELECTRONIC PROMOTER, ID&T, FORM STRATEGIC PARTNERSHIP

by the partae February 10, 2020

written by the partae February 10, 2020

Together with the New York based Made Event, ID&T will continue to set the bar for quality electronic music events globally with this new partnership.

New York, USA – February 6, 2020 – New York City-based Made Event and Netherlands-based ID&T, the world’s largest electronic music promoter, announced today that the companies have entered into a strategic partnership. Having produced hundreds of memorable events in New York City, Amsterdam, and around the globe, ID&T and Made Event will continue to set the bar for quality electronic music events globally with this new partnership.

ID&T has been responsible for creating (or co-founding) some of the largest electronic festivals in the world, including Mysteryland, Awakenings, Amsterdam Open Air, Defqon.1 Weekend Festival and Sensation. Made Event is a premier producer of electronic music events. Its Electric Zoo, New York City’s longest-running and largest electronic music festival, drew 110,000 attendees to Randall’s Island Park in NYC over Labor Day weekend in 2019.

Made Event will work with ID&T’s European executive team to continue to produce its flagship festival, Electric Zoo and will expand Made’s club and concert business in the New York area. ID&T will work to help expand the Electric Zoo brand internationally and Made will work to bring ID&T’s collection of international brands to the United States.

Ritty van Straalen, CEO ID&T Group, said, “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market. The members of the Made Event team, with Adam (Richman) and Kevin (Mitchell) as their inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market. We are looking forward to being back in New York and working with them on new ideas.”

Adam Richman, SVP, Made Event, stated, “We are honored to be working with ID&T, the world’s most notable dance music promoter. Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world. We can’t wait to share New York City’s No. 1 festival with the rest of the globe.”

Kevin Mitchell, Sr. Director of Talent, said, “Made Event will continue its on-going expansion of our concert, club, and theater business in the New York area, the addition of ID&T’s rich portfolio of brands will only act to strengthen this endeavor.”

Made Event and ID&T are LiveStyle, Inc. companies.

ABOUT ID&T:
ID&T was established in 1992 and organizes around 80 events a year. Part of the ID&T group are companies including b2s, ID&T Events, Q-Dance, Monumental (Awakenings), Air Events, Art of Dance and VD Events and events such as Mysterland, Amsterdam Open Air, Milkshake, Vunzige Deuntjes, Milkshake, Thunderdome, Defqon.1, Weekend Festival, Awakenings, Decibel Outdoor, and Masters of Hardcore. ID&T reaches roughly 1.5 million visitors a year with her events. Part of the ID&T group are also Platinum Agency and Most Wanted DJ-Agency, the two biggest hard dance agencies in the world, and management company Headliner Entertainment.

ABOUT MADE EVENT:
Made Event is a premier producer of electronic music events and the creator of the Electric Zoo Festival. Having produced hundreds of memorable events in New York City, Miami and elsewhere around the globe, Made Event continues to set the bar for quality electronic music events. For more information, please visit www.MadeEvent.com.