Who are Jubël? – what does the name mean?
Jubël is a Swedish pop duo, with me Victor and Sebastian.
The Swedish word ”jubel” means a cheering crowd.
Describe your sound:
Our sound is organic driven pop with electronic influences. We always try to focus on strong melodies.
What is your overall vibe?
We want to bring warm, joyful vibes. We often write about longing for summer and good times.
Do you both play instruments? How are the roles divided between you – does one of you write, the other produce?
We both play guitar.
The process is different from each song but Sebastian is the main producer and we always work together when writing melodies and lyrics.
You live in Stockholm, If we were to visit for one day what is the most important thing to see or do?
Visit the archipelagos during summer is a must! Taking the boat between different places and just enjoy the beautiful landscape.
You have worked with some cool brands who have taken on your music for their commercials – tell me about these:
We’ve been featured in a instore campaign with HM with one of our first single ”Illusion”. It was really cool getting videos sent from all over the world with our song getting played in the store.
Sweden is a nation of DJs – Do you DJ? Do you prefer to per perform live on stage?
We did DJ a lot a few years ago, good or not, we had a really fun run :)!
When we created Jubël we wanted to be more interactive with the audience so Live was the way to go. We feel more hyped about going on stage playing Live.
Do you think that the EDM from Sweden DJs over the last few year have elevated Sweden on the global electronic music map?
Absolutely, the EDM wave was/is huge with Sweden in the top. This has made a very big impact on the scene I would say.
Tell me about your new release Dumb, What is it about? How does it sound? Where should we listen to it?
It’s a love story about wanting to reach out to someone but being afraid of getting neglected. We wanted to make something fun and catchy. The song is up-tempo with a strong guitar hook, lots of nice vibes. You can listen to it on all Platforms.
The video is fun and has the ultimate twist, don’t tell us the ending but what was the idea and the styling behind it?
We wanted to keep the retro theme from the ”Weekend Vibe” video. The director Sebastian Sandblad got a story from listening to the song and we loved all of his ideas.
Are you hopeful for the future for music and gatherings now we have the vaccine?
The future looks bright, we are super excited to go out traveling and finally doing shows again. It will be great !