GUARD releases video for Wine ‘N Die

by the partae
GUARD releases video for Wine 'N Die

“With his enterprising nature, and some serious production chops, we can see Guard doing pretty well for himself.”
– Tone Deaf

”…a trippy electro-pop wonderland”
– Music Feeds

The future of pop music is here, so jump on board early”
– Pilerats

Following the release of his single earlier this year, Guard makes a return with a colourful yet sombre clip for ‘Wine N Die’, premiered via Purple Sneakers.

Directed by LA-based director Gianfranco Svagelj, the music video cleverly plays on the dark lyrics of the track, showing the raw side of mental health, whilst juxtaposing with bright colours and kaleidoscopic visuals. Gianfranco explains: “This is our third project together and I’m excited because there is no better time frame for this to be released as so many of us not only are struggling with this pandemic and being stuck at home but also dealing with the ups and downs of social media and the effects it can have on our moods, feelings and mental health.”

The video, in particular, explores the duality of Guard’s character; an online personality with a large following, but also the vulnerability of a man trying to navigate mental health and precarious relationships.

“‘Wine N Die’ is a look behind the scenes of me trying to look cool online while secretly self-destructing. I think we all to a certain extent use social media to portray a heightened version of ourselves. Its offers an escape from this apocalyptic situation. But it’s important to keep your habits in check & look after your mental well being… you don’t have to pretend to be okay like I have in the past,” says Guard.

His latest release ‘Gaslight’ premiered via triple’s unearthed TOPS and online via Cool Accidents, praise from PAPER Magazine and support nationally across community radio. His past singles ‘Pineapple Express’ has amassed over 3 million streams and ‘Phantom’, ‘Wine N Die’ and ‘Martyr’ have been added to Spotify editorial playlists Chill af, Study Zone, Indie Arrivals & Pop Edge.

Watch the new music video for ‘Wine N Die’ is OUT NOW.
Guard’s debut album The Identified Patient is out Fri 26 June. 


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