Good Intent – Return With Expanded Artist Support Program ‘Greater Good’

by the partae

After the inaugural launch of ‘Greater Good in 2021, Good Intent are back at it again with their independent artist initiative. The program gives back to the independent artist community, by providing in kind services and a cash grant totalling $20,000 AUD (double their first year pool).

‘Greater Good’ is a program designed to provide a launchpad for exceptional emerging artists, by utilising Good Intent’s Artist Services’ pro-bono, a cash grant of $4,000 AUD to help further develop their career, plus a stack of goodness from their new partners Studios 301Billy Zammit, Make MerchandisePLAKKIT and Ben Mitchell.

“Last year we were blown away by hundreds of applicants from across the country. The team and I discovered so many amazing new acts and had some great conversations helping guide some incredible talent. We were chatting to some mates with similar values in giving back to the community, and decided to bring it all together this year for something that’ll really be a kick-start to an emerging artist’s career,” says Artist and Label Services Manager Rick Bridgman.

The Artist Services’ contribution will cover Artist Management Consultation, PR, Radio Plugging, DSP  and Playlist Pitching, Digital Marketing and Label Services. Through their sister company Good Loco, the offering will also boast hire and a photoshoot with acclaimed creative Billy Zammit (DMA’sTriple One, Ninajirachi, Young Franco).

Further new additions feature a package from Sydney-based recording powerhouse Studios 301 including Dry Hire of Studio 2Mix & Dolby Atmos Music Mix from Stefan Du Randt and Mastering from Steve Smart (FlumeKing Stingray, DZ Deathrays). The team at Make Merchandise have offered up a fresh batch of AS Colour Staple Tees and printing to fire up the act’s merch game, and PLAKKIT are on board providing a capital city run of posters and distro to get the word out about the artist’s music and touring efforts. Creative assets will be provided by independent Graphic Designer / Illustrator and long-time collaborator Ben Mitchell (Bootleg RascalCritical Slide).

“The prodigious Jelly Oshen was the winner in 2021 and we loved working with Jelly and his family on his releases. We can’t wait to check out a bunch of new acts in 2022 and pass on the experiences that we’ve learned over the years, from working with some of the best in the business throughout the course of our respective careers.”

For more information on the ‘Greater Good’ and how to apply, visit

Good Intent first launched in late-2018 and offers a range of services across artist management, PR, radio plugging, venue and event bookings, tastemaker club and radio promotions, playlist pitching, digital marketing and label services.

Current and previous PR and Label Services clients include the likes of BMGSonyUniversalHandsome ToursAstral PeopleChugg MusicGreyscale RecordsVicious RecordingsAmerican Hi-Fi (USA), Bas (USA), Freddie Gibbs (USA), Pacific Avenue, A.GIRLCOTERIEThe Delta RiggsRedHook, Bag RaidersGyroscopeHarts and Citizen Kay.

The agency also runs Good Loco – a photography and videography suite and space for hire located in MarrickvilleSydney.

Applications for Greater Good are open now

The winning recipient will receive the below:

Grant For Release Promotion & Career Development
• A cash grant of $4,000 AUD to kick start Artist’s career.
• Funds to be used for but not limited to: Release Promotion, Touring Expenses and Marketing.

Artist Services Supported Release
• 1 x Single Campaign project managed by the Good Intent senior management team (Rob Carroll, Rick Bridgman and Nick Moran).
• PR and Label Services provided by Good Intent, which includes PR, Radio Plugging, DSP Servicing and Digital Marketing Service.
• Artist Management Consultation Meetings.

Studios 301 Package
• Dry Hire of Studios 301’s ‘Studio 2’.
• Mix and Dolby Atmos Music Mix from Stefan Du Randt (Mac Miller, Coldplay, Guy Sebastian, Elton John).
• Mastering from Steve Smart (Flume, King Stingray, DZ Deathrays).
• Click here to learn more about Studios 301 and Studio 2.
• Click here to learn more about Dolby Atmos Mix.

EPK Development
• Photography Shoot by Billy Zammit (DMA’s, Triple One, Ninajirachi, Young Franco).
• Photography Studio Hire at Good Loco in Marrickville, Sydney.
• EPK Development in collaboration with Billy Zammit and the Good Intent team.

Merchandise Package
• 30 x AS Colour Staple Tees + 2 Colour Print courtesy of Make Merchandise.

Poster Print & Distribution
• 50 x B0 Full Colour Print + Distribution courtesy of PLAKKIT.

Creative Assets Assistance
• Release Graphic Design / Illustration by Good Intent collaborator Ben Mitchell (Bootleg Rascal, Critical Slide).


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