Following on from the release of ‘Frankenstein’ in Feb, Brisbane-via-Berlin singer-songwriter and all-round creative Emerson Snowe unveils his new single ‘You’re My Boy, Baby!’ and shares details of his new EP Emerson Snowe’s Splatterpunk. The five-track EP is confirmed for release on June 23.
Like all of the songs on the EP, ‘You’re My Boy, Baby!’ was self-written and self-produced, and mixed by Nicolas Vernhes (War On Drugs, Spoon, Deerhunter, Animal Collective). Emerson Snowe (aka Jarrod Mahon) was also behind the striking cover artwork. Despite the sunny, upbeat mood of the new song, the lyrics touch on sensitive material, reflecting on the end of a long-term relationship:
“I had just come out of a relationship a few days leading up to a small two week UK tour at the end of 2018. My ex-partner wanted to break it off, and I accepted it. I figured if that’s what they wanted, then there was no use in trying to change someone’s frame of mind when that has already made its way into it. Maybe that wasn’t the best way to go about it from my side, but mentally at that time I was already so exhausted because of other issues in my life. So the song is pretty literal, probably the most literal story there is from me at this point. The lyrics read like a private text message. Its about wanting the best for a partner, even though it didn’t work out with them, there is no doubt how significant they were in my life.”
WATCH: ‘You’re My Boy, Baby!’ by Emerson Snowe
‘You’re My Boy, Baby!’ lands with a self-directed video that was filmed during a dream trip to Japan in 2019, and sees the artist dancing his way through crowded city streets.
“Tokyo and Japanese culture has always been something I’ve been hugely inspired by. The horror movies in particular are so influential to me that I knew we had to shoot there. The people are the kindest and the art, fashion and music is second to none. The people are so appreciative of art, it reminds me of the feeling I had when I first started writing and playing shows. I got a chance to finally go to Tokyo to play a show at the end of 2019, we shot this video going through the streets. It has always been a massive dream of mine, it truly is a whole experience just being there – I have nothing but love for it.”
Emerson Snowe’s previous single ‘Frankenstein’ won praise from global sites including Under The Radar, DIY, Clash, So Young, Riot Magazine and NME, plus received multiple spins at BBC Radio 1 from Jack Saunders and at Apple 1 from Hamuman Welch. ‘Frankenstein’ also received over 100 plays across radio stations in Germany, Switzerland and Italy, in addition to airplay at triple j and community radio locally.
Emerson Snowe’s Splatterpunk will be the artist’s second EP release, following on from debut, That’s Rock ‘n’ Roll. From Brisbane originally, Emerson Snowe has toured with King Krule and GUM, and spent the last few years overseas, immersing himself into wider music, fashion and creative circles. He performed debut shows in Tokyo and LA, and also appeared at SXSW and The Great Escape. Currently based in Berlin, he walked the runway at Men’s Fashion Week in Paris 2020 for Geoffery B Small and is now represented in the region. He has continued to dance further in the fashion landscape globally, with coveted labels Gucci and Fendi also utilising his music in recent campaigns.
Emerson Snowe’s Splatterpunk EP will be released on June 23 by Liberation Records for the world, with the exception of Europe, where Berlin-based indie Duchess Box Records have the honours.
Emerson Snowe – Emerson Snowe’s Splatterpunk
Out 23 June 2021 through Liberation Records
Emerson Snowe’s Splatterpunk tracklisting:
2. You’re My Boy, Baby!
3. Home Sweet Home
4. Man, It Don’t Matter (What They Say)
5. Goodnight Sleepwalker