RICH BRIAN RELEASES NEW SONG ‘DON’T CARE’ NEW PROJECT ‘1999’ OUT AUG 25 VIA 88RISING

Today, rapper, producer, singer and songwriter Rich Brian – the first Asian music artist to reach #1 on iTunes’ Hip Hop charts – releases his latest single ‘Don’t Care‘ via 88rising, distributed by 12Tone Music. Listen HERE. To complement the single, Rich Brian has also dropped the music video for ‘Don’t Care‘ today. Listen HERE, watch HERE.

Directed by Rich Brian and James Defina – whose credits include Post Malone’s ‘Wow.’, ‘Psycho’, ‘Congratulations’ and ‘White Iverson’ and Future’s ‘XanaX Damage’ and ‘Love Thy Enemies’ – the music video features Rich Brian wandering around the Zuma Ridge Trail at dusk with the city of Los Angeles twinkling in the distance. His vulnerability is revealed to listeners as he sings and raps about the pressure he faces every day, while once again displaying his ability to constantly shapeshift and reinvent his sound. With lyrics like, “I don’t care what they say, it’s just another day”, the song is reflective of its serene mountainous backdrop with Brian opening up about the never-ending quest of people pleasing and the blissful, quiet moments of simply not caring.

Speaking on ‘Don’t Care‘, Rich Brian explains, “This song is about me trying to make so many people around me happy and caring about everybody’s feelings while completely disregarding my own, and the rare moments of me not caring about anything for a second.”

‘Don’t Care‘ follows Rich Brian’s hit ‘Love In My Pocket‘, which introduced listeners to a fresh sound from the artist. ‘Love In My Pocket‘ crossed over 20M streams since its release. Additionally, ‘Don’t Care‘ will be included in Rich Brian’s project, 1999, which is slated to be released on August 25th.

Stream/download ‘Don’t Care‘ by Rich Brian here,
out now via 88rising, distributed by 12Tone Music.