‘THIS NEVER HAPPENED’ RETURNS TO AUSTRALIA FOR PHONE FREE EVENT FEATURING MASSANE & EMBRZ
Friday 17 January – 170 Russell, Melbourne
Saturday 18th January – Liberty Hall, Sydney
Untitled Group, together with Lane 8’s renowned label ‘This Never Happened,’ have announced two exclusive events set to take place this January. With melodic house DJs Massane and EMBRZ taking on the two headline slots, alongside Samantha Loveridge, the unparalleled, immersive, phone-free event is set to take place in both Melbourne and Sydney.
Created by globally renowned DJ and producer Daniel Goldstein, known as Lane 8, the ‘This Never Happened’ concept was born out of a desire for audiences to fully engage with the music without distraction. Since its inception in 2016, the series has invited fans to experience music more intimately, asking them to put their phones away and “experience the moment, don’t record it,” a philosophy that continues to resonate across each show and gathering.
After debuting the event in Australia to sold-out success in 2023, fans can once again expect a deeply atmospheric show without phone screens or cameras – a rare chance to experience the music wholeheartedly with no distractions.
Headlining the event in both Sydney and Melbourne will be Massane and EMBRZ, supported by Samantha Loveridge.
French melodic house DJ and producer, Massane, is known for his signature blend of sonic textures and ability to evoke deep emotion through his music. The artist has drawn widespread attention since his debut EP ‘Visage 1 (No Return)’ on Lane 8’s label, ‘This Never Happened,’ in 2020 and has recently released his ‘Visage EP 7 (Spin My Head)’ in 2024. His sunrise live set for Dawn on the French Riviera, with its captivating visuals and guitar-led tracks, has amassed over 1.5 million views to date proving he is a tour-de-force in the current melodic house landscape.
Dublin-based DJ, producer and singer-songwriter EMBRZ (Jack Casey) is globally celebrated for his chill house sound that seamlessly blends tranquil house melodies with heartfelt lyrics. Known for hits like “Where You Are” and his latest album In ‘Our Own Way’ (2023), EMBRZ has gained a dedicated following and fan base with over 200 million streams to his name and over a dozen sold-out shows worldwide including New York and Toronto.
This Never Happened’s two exclusive events are supported by Untitled Group. Untitled Group is Australia’s largest independently owned music and events company, renowned as the masterminds behind much-loved festivals, including Beyond The Valley, Pitch Music & Arts, Wildlands, Ability Fest and more.
The first instalment of This Never Happened will take place in Melbourne at 170 Russell on Friday 17 January and will finish up in Sydney at Liberty Hall on Saturday 18 January.
Don’t miss this rare opportunity to truly disconnect and experience an event live, with no distractions.
Presale Registration HERE
Presale tickets go on sale Wednesday 13 November 11AM AEDT
Tickets on sale Thursday 14 November 11AM AEDT
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