BWS Cool Room returns with ARMANI WHITE

As the Aussie Summer prepares to deliver the heat, BWS is preparing to bring the cool with the highly anticipated return of BWS Cool Room music series. And the best bit? Fans can apply to be part of these very special gigs for FREE by entering the ballot.

The chilled-down-not-out live music events will pop-up in Sydney, Newcastle and Melbourne and feature a stellar line-up of Australian and International talent inside a custom built BWS Cool Room (yes, they’re really fridges) across the eastern seaboard.

Among this year’s line-up of hot artists, global hip-hop superstar, Armani White will touch down in Australia for the very first time in Victoria, with surf-rock legends Lime Cordiale and electronic sensation Memphis LK leading the charge for Sydney and Newcastle.

The BWS Cool Room is a multi-sensory live music experience – a giant, purpose-built stage-come-fridge that invites fans to step through its fridge doors and into a gig like nothing else. We know the world has been wondering what a music gig would feel like if it were in a larger-than-life fridge, and now fans can feel it for themselves. Once again, the artists are turning up the heat and this year BWS are turning up the surprises.

Headlining the Victorian BWS Cool Room stage is Billion-streaming U.S Rapper and social media music sensation, Armani White who catapulted to stardom with his viral hit record, ‘Billie Eilish’ which reached over 15M Spotify streams alone. This will be his first ever performance in Australia.

The US star says he’s ecstatic to get the call up for the exclusive event.

“When I got the call to perform inside a huge inflatable cool room, I just had to say YES! The creativity and the concept for something like this is extremely impressive and it is what I am about musically. As an artist I am all about pushing the boundaries but still making sure my music is for all of those who appreciate it.

“I have never been to Australia before and I really want to be amongst a crowd that bring the vibe and the energy.”

As part of the inaugural SXSW® Sydney calendar of events, BWS has partnered with Lime Cordiale who will kick-start the 2023 Cool Room series with a bang at Central Park, Sydney as part of the festival of music and innovation on 19 October 2023.

“We’d been looking for a way to play a meaningful part of SXSW Sydney and the BWS Cool Room is giving us a distinct and fun way for us to do just that, we’re thrilled to be kicking-off the series of events this October,” said the band.

The infectious five-piece band recently released their latest single. ‘Imposter Syndrome’ and landed four songs in Triple J’s Hottest 100 of 2022 including ‘Holy Moley’, which featured a collaboration with the multi-talented British actor, DJ, and musician Idris Elba.

“Music is a truly authentic way for us to connect with young Aussies and the BWS Cool Room is the perfect platform for us to do this,” said An Le, Head of Brand Marketing at BWS. “After seeing the impact of BWS Cool Room last year, we’re excited to continue to evolve our unique voice in music and to reach more communities over Summer. We have bold ambitions to go bigger and are thrilled to unveil our line-up of artists for this year!”

To attend, music fans must sign up via the BWS website to receive their entry into the ballot. Fans will also automatically go in the draw to win a Golden Ticket; 2 double passes to attend Armani White’s show in Victoria including flights, accommodation and a meet and greet with the artist himself. These are sure to be the hottest music tickets of the summer festival season.

All details can be found at http://bws.com.au/the-drop/cool-room