BILLBOARD’S JULY 2025 CHARTBREAKER
READ EXCLUSIVE FEATURE HERE
GOLD CERTIFIED HIT “A LOT MORE FREE” LANDS ON HOT AC TOP 10 & “BETTER ME FOR YOU (BROWN EYES)” STAYS ON BILLBOARD HOT 100 FOR FIFTH WEEK
“FOREVER AIN’T LONG ENOUGH” NORTH AMERICAN TOUR
KICKING OFF AUGUST 21 IN KANSAS CITY, HITTING AUSTIN, LA, DC
SOLD OUT STOPS IN DALLAS, SAN FRANCISCO, DENVER, AND MORE
- UPCOMING PERFORMANCE AT LOLLAPALOOZA
TICKETS AND MORE INFO HERE
Standout, dreamlike songs such as the chart-climbing “Better Me For You (Brown Eyes)” and the unstoppably joyful focus track “Forever Ain’t Long Enough,” Max lets his inner hopeless romantic shine. Whereas on the heavy-hearted but exquisitely catchy “Same Questions” and the ode to old love “St. Helen’s Alpenglow,” Max explores everything that’s lost following a breakup. Meanwhile, the gorgeously textured track “The Cost of Growing Up” arrives as a clear-eyed but melancholic reflection on the inevitability of pain.
Revisiting the title track of the original album, Max recruited country artist Cameron Whitcomb for a new, heartfelt rendition of “Night Diving,” a profound meditation on the cycles of addiction, set against a spellbinding backdrop of otherworldly textures, moody guitar tones, and strangely haunting rhythms. Watch Max and Cameron poke fun at each other in this hilarious clip promoting the single (which has earned over half a million views within just one week).
“One of the things I respect above all else is authenticity and honesty in music, and Cam is the epitome of that,” says McNown of working with Whitcomb. “When I started thinking about a feature on that song, I knew there was no better person than Cam to join me. He gave it so much energy and his voice is so distinct, and now the song has a whole new life to it.”
Cameron Whitcomb adds, “When Max first pitched the song to me, I barely got halfway through the first verse and called him back immediately. I think this song is honest and special, and I’m honored to sing alongside an incredible artist and human being on such an amazing record.”
In celebration of the new music, Max is continuing on the road hitting Lollapalooza and the fast-selling North American headline “Forever Ain’t Long Enough,” tour, which kicks off August 21st in Kansas City. The tour will be making stops in Austin at Emo’s on August 27th, Los Angeles at The Novo on September 6th, and at 9:30 Club in Washington D.C. on September 8th – see full dates below and visit maxmcnown.com/tour for tickets and more information.
At 23 (turns 24 on July 20), Max has already been on a storied musical journey. Taking control of his future, overcoming personal challenges, and drawing inspiration from his brother who was bravely fighting cancer, he packed his bags and drove from remote Oregon to Southern California. From there, videos of him busking on a pier made an impact online and eventually grew into a legion of supporters on TikTok (currently has 2.4M followers). After attracting interest from major TV talent shows, McNown auditioned for one and then decided it wasn’t for him and gracefully turned them down as he knew he needed to walk his own path.
Within just a year of teaching himself to play guitar, the Nashville-based artist set off on a meteoric rise largely fueled by his breakout single “A Lot More Free”— the RIAA Gold-certified track whose explosive success earned him a #1 spot on Billboard’s Emerging Artists chart and has currently been flying up the radio charts. Currently, the track is Top 10 at Hot AC and Top 20 at Top 40.
Following the release of his widely lauded debut album Wandering, the Willfully Blind EP, and his acclaimed sophomore album Night Diving, the 23-year-old Oregon native continued his fast ascent to stardom appearing on The Kelly Clarkson Show (watch here) and TODAY (watch here), and selling out his first-ever headline tour within just hours.
Recently, Max also made his debut on the Billboard Hot 100 with his song “Better Me For You (Brown Eyes).” The song, which has spent five weeks on the Billboard Hot 100 chart, has now amassed over 130 million global streams and has been a mainstay at Country radio – currently #39 on Top 40 Country. Max was also named a 2025 Artist To Watch by Amazon Music, Holler, and Country Now, and has performed at C2C Festival, CMA Fest, and other large festivals.
The Night Diving (The Cost of Growing Up) deluxe album is a powerful milestone for a prolific young artist rooted in his craft. Even as his star quickly rises, Max stays true to his small-town soul—anchored by humility, heart, and a deep love for honest songwriting. With every track, he continues his mission to make music that lets folks feel seen, heard, and understood.
TOUR DATES
Jul 18 Fri – Redmond, OR – Fairwell Music Festival
Aug 1 Fri – REGGIES Chicago (Official Lollapalooza Aftershow) – SOLD OUT
Aug 2 Sat – Chicago, IL – Lollapalooza
Aug 8 Fri – Elkhorn Precinct, NE – Pinnacle Bank Championship Concert Series
Aug 21 Thu – Kansas City, MO – KC Live!
Aug 22 Fri – Tulsa, OK – Cain’s Ballroom – LOW TICKETS
Aug 23 Sat – Dallas, TX – House of Blues – SOLD OUT
Aug 26 Tue – Houston, TX – House of Blues – LOW TICKETS
Aug 27 Wed – Austin, TX – Emo’s
Aug 28 Thu – Helotes, TX – Floore’s Outdoors
Aug 30 Sat – Aspen, CO – JAS Aspen Labor Day Experience
Sep 1 Mon – Sandy, UT – Sandy Amphitheater – LOW TICKETS
Sep 4 Thu – Sacramento, CA – Ace of Spades – SOLD OUT
Sep 5 Fri – San Francisco, CA – The Fillmore – SOLD OUT
Sep 6 Sat – Los Angeles, CA – The Novo
Sep 9 Tue – San Diego, CA – SOMA
Sep 10 Wed – Phoenix, AZ – The Van Buren – LOW TICKETS
Sep 11 Thu – Albuquerque, NM – El Rey Theater
Sep 13 Sat – Denver, CO – Ogden Theatre – SOLD OUT
Sep 14 Sun – Boulder, CO – Boulder Theater
Sep 17 Wed – Minneapolis, MN – First Avenue – SOLD OUT
Sep 20 Sat – Grand Rapids, MI – The Intersection
Sep 21 Sun – Detroit, MI – The Fillmore
Sep 23 Tue – Cleveland, OH – House of Blues – SOLD OUT
Sep 24 Wed – Pittsburgh, PA – Roxian Theatre – LOW TICKETS
Sep 28 Sun – Washington, DC – 9:30 Club – SOLD OUT
Oct 1 Wed – Montreal, QC – MTELUS – SOLD OUT
Oct 2 Thu – Toronto, ON – The Danforth Music Hall – SOLD OUT
Oct 3 Fri – Toronto, ON – The Danforth Music Hall – SOLD OUT
Oct 5 Sun – London, ON – London Music Hall – SOLD OUT
Oct 6 Mon – Ottawa, ON – Bronson Centre – SOLD OUT
Oct 9 Thu – Winnipeg, MB – Burton Cummings Theatre – LOW TICKETS
Oct 11 Sat – Saskatoon, SK – Coors Event Centre – SOLD OUT
Oct 12 Sun – Edmonton, AB – Midway Music Hall – SOLD OUT
Oct 13 Mon – Edmonton, AB – Midway Music Hall
Oct 15 Wed – Vancouver, BC – Commodore Ballroom – SOLD OUT
Oct 16 Thu – Vancouver, BC – Commodore Ballroom – SOLD OUT
Oct 19 Sun – Seattle, WA – The Showbox – SOLD OUT
Oct 20 Mon – Portland, OR – Crystal Ballroom – SOLD OUT
Dec 1 Mon – Dublin, Ireland – 3Olympia Theatre – SOLD OUT
Dec 2 Tues – Glasgow, Scotland – Barrowland Ballroom – SOLD OUT
Dec 3 Wed – Manchester, England – Albert Hall – SOLD OUT
Dec 5 Fri – Amsterdam, Netherlands – Melkweg – SOLD OUT
Dec 6 Sat – Hamburg, Germany – Fabrik – SOLD OUT
Dec 8 Mon – Paris, France – Alhambra – SOLD OUT
Dec 9 Tues – London, England – O2 Forum Kentish Town – SOLD OUT
Dec 10 Wed – London, England – O2 Forum Kentish Town – SOLD OUT
Please note: Max McNown wants to give fans the best chance to buy tickets at face value. To make this possible, shows on this tour ticketed by Ticketmaster will have Face Value Exchange enabled, which gives fans who can’t attend the option to resell their tickets at the original price paid. To protect the Exchange, Max has requested that all shows ticketed by Ticketmaster be mobile-only and restricted from transfer, except in Colorado and Utah (where local laws limit artist’s ability to determine how their tickets are resold). For AXS-ticketed events, fans will be encouraged to resell their tickets for face value directly through the AXS Official Resale Marketplace. For specific questions about a show’s ticketing provider and transfer/resale policies, fans should reach out to the local venue box office.
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