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Krimsonn‘s “River Runs Dry” is a big-room-influenced vocal track that holds a deeper meaning for many emerging artists. Its driving, deep bassline is complemented by jazzy instrumental melodies and baritone vocals, combining dance music with swing elements for a unique and catchy vibe. The lyrics “I won’t stop till the river runs dry” are a testament to the challenges many artists face when trying to take risks with their music, as support for “risky” ideas is often hard to find. Purple Fly itself has been defying the norm by its very existence as the world’s first NFT-fueled record label, so it’s no surprise that Krimsonn has found himself right at home.

“‘River Runs Dry‘ is about something that many artists go through – sometimes we want to feel free to create something unique and true to the artform but it’s hard to find people that believe in unusual and risky ideas. Melodically, it combines elements of dance with swing, with catchy and strong vocals.” – Krimsonn

Purple Fly is an independent imprint utilizing crypocurrency’s hottest frontier as a platform for the spectrum of electronic music. The label’s goal is to support collaborations of all forms of art, connecting music and stunning visuals for an immersive experience that spans the sonic realms of trance to trap. Purple Fly releases NFT directly on its official website with each music drop, enabling artists to have access to direct support from their fan base while expressing their creativity. El Salvador-based Krimsonn joins artists such as BLVD., Fatman Scoop, Shaquille O’Neal with the release of “River Runs Dry” after previous tracks signed to KSHMR‘s Dharma, Hardwell‘s Revealed, Sam Feldt‘s Heartfeldt, Ultra Records, and more. He has collaborated with Thomas Gold, Jeffrey Sutorious, and more. Stay tuned for more boundary-pushing tracks from Krimsonn and Purple Fly.

More info on Krimsonn / Purple Fly:

Following on from the release of her single ‘Self-Discover’, Brisbane hip hop artist Jacinta Lal unleashes her debut collection of material in the DIVYA EP.

The record is an intensely personal one for the young artist: not only is the title part of her name, but its meaning (‘divine’) is one that Jacinta has expanded upon through the music to become synonymous with feminine power and courage.

The EP came together across sessions with engineers Harry Fox and James Angus in Jacinta’s hometown of Brisbane. The six tracks on the DIVYA record capture different elements of Jacinta’s artistry and personal energy – great snapshots of the creative wave she was riding at the time of writing.

Previous singles ‘Self-Discover’, ‘Sheila’ and ‘Personal’ exude the confidence she naturally brings to the mic, while songs like ‘Funky Fierce’ and ‘M.V.P’ have seen Jacinta pour stacks of personality and biting style into each bar.

“To me, DIVYA are the ones who dare to show the world their true colours. DIVYA are the ambitious who fiercely go after their dreams. DIVYA are the strong-hearted. This does not mean they are not vulnerable. To me, DIVYA are the soulful who have been mocked and have felt pain. Lots of it. But DIVYA are the stubborn ones who get up over and over again despite being knocked over every single time before.”
Jacinta Lal

Accompanying the release of the EP, Jacinta shares new visuals for DIVYA track ‘Sheila’. As she says about this song, released near the end of 2020, ‘Sheila’ is for ‘the feisty and courageous boss queens out there.

“The ‘Sheila’ music video brings to life the character of a woman confident in her own skin. Expressed in some parts through dancing, the music video portrays the character ‘Sheila’ to be having a good time being proud of who she is.”
Jacinta Lal

“Very correct ‘80s indie sound in here. That bass has just shuffled over from the Disintegration sessions.”
Triple J Unearthed, Dave Ruby Howe

“With such elegant lyrics and a chorus as sticky as honey it’s easy to imagine Caught In History absolutely rocking a festival main stage, and that’s exactly where we see Echo Adore heading. The only issue is that you will be left thinking, “Is it over so soon?”, which is genuinely rare for a song with a four minute timestamp.” 
Happy Magazine

“I could hear some Australian classics in here and then I looked over at your influences and it all made sense.”
Triple J, Declan Byrne

This July, Echo Adore will be touring ‘See Red’ through WA on a three-date run. Reconnecting with different WA venues is one thing, and bringing their new show and music to audiences again is something the band can’t wait to do.

“We are always excited to be performing to a local Perth audience and we are fortunate to be once again visiting the Southwest region of Western Australia.”
Echo Adore