Photography: @chloemmedia Instagram
You can feel something crackling in Melbourne around a new “alt-pop” movement. But how has this term crept into our day-to-day lives so magnanimously?
It seems to be an eclectic umbrella term for somewhat ‘cool’ genres such as RnB, Electro, New Wave, being the veneer on top of unashamedly giant hooks and 2 and a half minute bangers you can’t help but play on repeat. Like pop music in disguise!
And while this masquerading isn’t particularly new, this new wave does have a certain post-modern, new-romantic feel to it. Like a return to traditional offline community building and more organic connection.
A perfect example of this is new-on-the-scene label Galaxy Music, who are releasing three tracks back-to-back through March, crescendoing in a triple A-side, limited edition, white-label vinyl release – So modern. So retro. So Alt-pop.
And, the artists are signing them individually and giving them away to attendees of the showcase gig on April 3rd.
We broke down the three tracks on that release below. If you listen to them all and think “Oh yeah, this is my kind of vibe.” Then – you’re probably an alt-pop fan!
Lovy ‘Rage’
A song about coming to terms with temper, and warning those around you to keep their distance if they start to see you turn. It sounds like electro-era Radiohead narrated by a young Billie Eilish, and then bursts into a giant summer-vibes chorus that could be mistaken for new HAIM or Lorde, then we’re treated to a rap verse before being uplifted to that huge chorus seconds later. Even at only 2.5 mins, tf feels like a journey, and both musically and vocally it perfectly encapsulates the highs and lows that come with a quickly changing temperament. This wouldn’t be out of place in a club, or on a poolside playlist.
Asia ‘one thing’
This is a soulful, introspective song from one of the most unique voices of this next generation of talent. You’re instantly grabbed by Asia’s tone and delivery and want to not only hear more of her voice, but more of her story unfold. The production is understated and restrained, before kicking in to a huge chorus that is giving quite old-school production vibes – obviously some Dre or Pharell influences behind those beats. Asia’s voice soars above it all with an anthemic call to action to stop being distracted by all of the worries of the world and focus on one thing at a time. We could all listen to that advice.
Mia Savannah ‘GHOST’
GHOST does not mess around. It’s an instantly memorable, relentlessly pumping and perfectly crafted pop song that captures the zeitgeist of living in a world constantly waiting for a sign. Savannah’s voice is crystal clear and the velvety delivery makes the lyrics sink in even deeper. It sounds like Kate Bush and Dua Lipa duetting on a stranger things finale. This track will be played on repeat, GHOST is going to haunt you, in the best possible way!
Ghost is released on Friday March 28th on all platforms. Listen to an exclusive pre-release here:
