Velvet Code launches his own inclusive label SO FIERCE MUSIC

Toronto based DJ and producer Velvet Code launched his very own label SO FIERCE MUSIC, taking a stand for equality, diversity, and creativity. The imprint wants to give artists a voice and platform, no matter their age, race, gender, or sexual identity.

Velvet Code has been active in the music industry for over 20 years and experienced how difficult it can be for LGBTQ+ artists to be seen and heard. “Music executives, former managers, and agents tried to muzzle or tried to force me to play “straight”. I was convinced for years that I had to if I wanted any chance the mainstream music industry was going to pay attention. Well, I refuse to live a lie or change who I am just to please anyone. I was born this way, baby! My hope is that SO FIERCE MUSIC will give people a platform and safe space where an LGBTQ2+ artist or ally can express themselves while gaining an opportunity to make a living from a music career.”

The first release on the label is set for September 25th with the supreme Sofonda Cox. The immensely talented drag queen worked together with Velvet Code on her brand-new track ‘Thrive’. Sofonda has been chosen as TD Bank’s pride ambassador for many years in a row, performs annually at the Toronto Pride PRISM festival, and at clubs across the US, Brazil, Malaysia, and Mexico. A true inspiration and the perfect artist to kick off the musical vision of the label.

For each release, SO FIERCE MUSIC will unleash a special merch line. Designed by Velvet Code and his team, the assets will consist of clack fans, shirts, tops, and hoodies.

Sofonda Cox

About SO FIERCE MUSIC
Founded in 2020 by International Award Winning Electronic Music Artist, Producer and Songwriter Velvet Code, SO FIERCE MUSIC is a new kind of Record Label and Entertainment Company without judgement to the artists age, race, gender or sexual identity.With over 20 years in the music industry, Velvet Code has experienced first hand how difficult it is for an LGBTQ+ artist to be seen and heard, not only in the music industry, but in the world. SO FIERCE MUSIC gives artists a voice and a proven path forward. Working with dedicated talents, SO FIERCE MUSIC helps guide artists while providing a proven platform for success.

We are perfect as we are. In fact, we are SO FIERCE.

About Velvet Code
Velvet Code is a Canadian Electronic Music DJ, producer and artist based who’s about to take the music industry by storm. His music can be described as ‘80s and ’90s- influenced EDM, most notably the sub-genres of EDM known as electro house and progressive.Velvet Code’s sophomore album ‘Dreamer’, which accumulated over 2 million plays on Spotify, Apple Music and YouTube, was featured on major EDM publications such as EDM.com, EDM Tunes, DJ Times Magazine among others. The track ‘Mary Offered Ladybugs and Love Yous’ even hit #27 on the Billboard Dance Charts.

In addition to producing and releasing new music, Velvet Code also hosts the weekly ‘Rise To The Rhythm’ radio mix-show; which is broadcast to over 130 digital, FM and satellite radio stations around the world. He also hosts a weekly one-hour ‘Solitary Confinement Saturdays’ show on Facebook and Instagram live to an average of 20,000 – 30,000 viewers. Velvet is also the owner of the inclusive LGBTQ+ record label SO FIERCE MUSIC.