SMIRNOFF SELTZER SHOUTS YOUR FIRST ROUND OF COCKTAILS

SUMMER IS LOOKING SPICY WITH THE LAUNCH OF SMIRNOFF SELTZER’S NEW COCKTAIL RANGE

by the partae

Viva la Flavour! Stepping up the flavour ahead of summer, Smirnoff Seltzer and their spicy celebrity tasting officers are shouting the first round of their newly launched Smirnoff Seltzer cocktail range with a cash back offer, for this month only. 

Teasing the tastebuds with two new feisty flavours, Spicy Margarita and Watermelon Margarita, your first-four pack (4 x 250ml) of Smirnoff Seltzer Cocktails will be covered by Smirnoff for a limited time, until October 29, 2022. Just purchase any four-pack of the new Smirnoff Seltzer Cocktails from select local independent Retailers, BWS or Dan Murphy’s and jump online here to complete the claim form with a picture of the receipt and Smirnoff will refund your purchase with cash back (RRP$25.99)*. 

Helping to celebrate the launch of these flavours are Smirnoff’s newly appointed Vibe Curators. Part taste mavens, part cultural mavericks, the five ambassadors will act as Chief Tasting Officers for the new cocktail range, flexing their tastebuds with expert reviews on their socials, the best festival and concert tips. 

Stepping into the coveted role is Tully Smyth of former Big Brother fame, alongside Netflix’s newest heartthrob Josh Heuston (Heartbreak High), music duo No Frills Twins, much loved Sydney DJ Touch Sensitive and content king Paul Paya Salad

Diageo Marketing Manager (Smirnoff), Maddy Stockwell, says “We’re celebrating flavour this summer with the launch of our two new Smirnoff Seltzer cocktails, giving a new seltzer twist to the most popular cocktail in Australia right now – margaritas. So you can see what all the fuss is about, we’re shouting your first round so you can try it for yourself.” 

Smirnoff’s newest product drop is the latest innovation in the brand’s number one Seltzer range**. Coming hot on the heels of a record demand for margaritas – both at home and in bars and clubs – Smirnoff’s Seltzer Cocktails are a nod to the much-loved cocktail, boasting just 107 calories per can. Packed with more flavour, Smirnoff Seltzer’s Spicy Margarita is fashioned in the Tommy’s Margarita style featuring Smirnoff vodka, zesty lime juice and margarita flavour, balanced with sweetness and a kick of chilli topped with sparkling water. Smirnoff Seltzer’s Watermelon Margarita offers a fruity twist with a perfectly blended mix of Smirnoff vodka, sweet ripe watermelon and subtle notes of zesty lime and margarita flavour, topped with sparkling water. Unexpectedly bold in flavour with a clean finish, the two new feisty flavours are low in sugar with just 2.5g per 250ml and 7% ABV. 

Ready-to-drink hard Seltzers have fast become the drink of choice for Australians, growing 85 per cent year on year making it the fastest growing category within spirits and Smirnoff reigns as the number one Seltzer brand** in Australia. 

Smirnoff Seltzer Cocktails 250ml slim-can four-pack retails for $25.99. Smirnoff Seltzer Cocktails Spicy Margarita and Watermelon Margarita flavours are now available in BWS, Dan Murphys and independent retailers.

Smirnoff Australia Facebook and Smirnoff Australia Instagram 

@smirnoffaustralia #SmirnoffSeltzer #DrinkResponsibly 

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