RICH BRIAN RETURNS WITH NEW TRACK ‘SYDNEY’ WORLD PREMIERED VIA TRIPLE J, OUT NOW VIA 88RISING

Following the release of his highly celebrated project, 1999, rapper, producer, singer, and songwriter, Rich Brian returns with his first single of 2021, ‘Sydney‘, world premiered this morning on triple j‘s Breakfast with Bryce and Ebony, released via 88rising, distributed by 12Tone Music LLC. Listen HERE.

With a beat inspired by hip-hop group Three 6 Mafia, ‘Sydney‘ blends Rich Brian’s signature deep vocals and laid back flow with some saxophone thrown in, thus once again displaying the artist’s ability to constantly shapeshift and reinvent his sound.

Throughout ‘Sydney‘, Rich Brian shares how he has matured and grown as an artist, from rapping on YouTube in his bedroom in Jakarta to becoming the first Asian music artist to reach #1 on iTunes’ Hip Hop charts. Listeners follow along as the rapper reflects on how he has learned over the years to care less about his doubters and focus more on his career, lifestyle, and future. With lyrics like, “I hate when people just barely know me but they act like they fuckin invented me / Everybody on their scared to grow shit I’m on my 8th metamorphoses,” Rich Brian shows that his journey as an artist is constantly evolving.

“I created ‘Sydney’ after listening to a ton of Three 6 Mafia,” explained Rich Brian. “The entire production of this single was heavily inspired by the hip-hop group. I also wanted to hear myself flexing about my life over some beautiful saxophone.” Speaking to the song’s Australian connection, Brian continues, “I last went to Sydney on the Sailor Australia tour at the end of 2019- the energy there was incredible both from the crowd and the amazing city. When I started rapping over this beat, Sydney was the city that naturally came to mind to flex with.”

‘Sydney‘ will also serve as the new anthem for the PUBG MOBILE Pro League Southeast Final in March 2021, a massive moment for the Southeast Asia gaming community. PUBG MOBILE is a mobile gaming application with over 30 million active daily users and over 700M+ downloads per year. This past year, Rich Brian released 1999, which received praise from outlets like triple j, HotNewHipHop, Hypebeast, UPROXX, Genius, and Complex. To date, Rich Brian has garnered over 1.7+ Billion streams.

‘Sydney‘ by Rich Brian is out now via 88rising/12Tone Music,
buy/stream it here.