“lands somewhere between the sonic extremes of her previous work, marrying heavy distortion with sticky pop hooks.” – NEW YORK TIMES
“nine tight, hook-focused songs that favour front-to-back consistency over constant mayhem — drawing on uptempo grunge (‘Lessen the Damage’), pop-punk (‘Mean’), new wave (‘Hysteria’) and shoegaze-y dream-pop (‘As Strange As It Seems’) in satisfying bursts.” – SPIN
“Poppy has well and truly earned her spot amongst the greats of the alternative scene” – Wall Of Sound
Poppy has just released her new album Flux via Sumerian Records. The album is another ambitious leap for the ever-evolving musician, putting a renewed focus on a stream-lined songwriting approach that puts her indelible vocal melodies at the foreground of a kaleidoscopic mosaic of overdriven guitars.
To help bring her vision to life Poppy brought in acclaimed producer Justin Meldal-Johnsen (M83, Deafheaven, Jimmy Eat World) who had the band record live to tape, accentuating the warmth of the arrangements and lending a decidedly personal touch to the new set of material. The album was preceded by self-directed videos for “So Mean,” “Flux” (which featured a pastel dream world constructed by Australian visual/sculpture artist Pip & Pop), and a video by accomplished stop motion animator/director Chris Ullens (Rex Orange County, Lee Ann Womack) for “Her.” With each visual she has deepened the world of the album, revealing a world brimming with blisteringly sunny vocal melodies and saturated sonics.
2021 has proven to be a landmark year for Poppy, kicking off with a stunning GRAMMY performance in March (celebrating her nomination for Best Metal Performance, the first solo female artist ever nominated in the category), her global livestream event The Last Disagreement in April, the May release of her cover of Jack Off Jill’s “Fear of Dying,” and multiple appearances on WWE NXT, the most recent of which culminated with her announcing the surprise drop of a five song EP, EAT – NXT SOUNDTRACK.
On top of it all she was just announced as the cover artist for the latest issue of Kerrang & launched a collaboration with acclaimed Harajuku Japanese accessories company Q-pot, in addition to her recently announced collaborative line of shoes with Koi Footwear and her ongoing role as the face of Viktor and Rolf’s blockbuster fragrance Flowerbomb with L’Oreal.
Stream / Purchase Flux
impoppy.com
Watch the video for “Flux”
https://youtu.be/C68Okt3Qg8M
Watch the video for “Her”
https://youtu.be/x_KB4KFPxss
Watch the video for “So Mean”
https://youtu.be/CT40JmmtnY4
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