The worldʼs leading super-premium tequila joins Australian musicʼs biggest night to celebrate craftsmanship, culture, and creativity.
PATRÓN Tequila, the worldʼs leading super-premium tequila, has been announced as the Official Spirit Partner of the 2025 ARIA Awards in partnership with Spotify, taking place on Wednesday 19 November at Sydneyʼs Hordern Pavilion.
The 39th ARIA Awards will once again celebrate the very best in Australian music on its biggest stage, bringing together the nation’s most talented artists and industry icons for a night of extraordinary performances, collaboration, and creativity.
At a time when Australian music continues to grow momentum on the global stage, Patrón is deepening its commitment to homegrown talent – championing Australian artists and amplifying the voices that deserve to be heard.
“At PATRÓN, we celebrate those who take their craft to new heights, those who pursue greatness in everything they do and there’s no better stage for that than the ARIA Awards,”
said Lisa OʼNeill, Marketing Manager, PATRÓN Tequila Australia.
“Together with ARIA, weʼre raising a glass to artists, the producers, and the creators shaping the sound of Australian music, a true celebration of craft, creativity, and excellence.”
As the Official Spirit Partner, PATRÓN will elevate the ARIA Award experience with a series of inspired touchpoints that capture the artistry, celebration, and pursuit of greatness that define both brands.
From signature serves of PATRÓN El Alto, to the exclusive backstage bar for winners to celebrate their achievements, and the high-energy PATRÓN After Party, every detail has been designed to embody the brandʼs commitment to authenticity, excellence, and shared moments of celebration.
Backstage, a bespoke ARIA and PATRÓN El Alto bar will serve as the ultimate destination for ARIA Award winners to celebrate their success and reflect on their journey. Featured as part of the broadcast integration, it offers winners a quiet moment to pause, reflect, and acknowledge everything it took to get there.
To cap off the evening, PATRÓN will bring a taste of Hacienda PATRÓN, the brandʼs home in Mexico, to Sydneyʼs Hordern Pavilion for the official PATRÓN x ARIA Awards After Party. Lush agave plants and flowing Margaritas will set the scene as Australia’s leading music talent comes together to celebrate the night’s achievements. The dance floor will come alive with live DJs at the PATRÓN DJ Booth, ensuring the festivities continue long after the final award is announced.
Annabelle Herd, CEO of ARIA, said:
“It is great to welcome PATRÓN Tequila as the Official Spirit Partner of the 2025 ARIA Awards. The ARIAs are a celebration of excellence and achievement, and PATRÓNʼs commitment to recognising our amazing local talent, creativity, and success makes them the perfect partner for the Awards.”
Grounded in craftsmanship, storytelling, and cultural connection, PATRÓN continues to redefine how brands engage with major cultural moments, celebrating creativity and excellence in the pursuit of greatness.
