APPLEWOOD, one of Asia’s most trusted global concert promoters, has announced that 안녕, MELBOURNE (“Hello Melbourne”) will take place on March 14 at Flemington Racecourse in Melbourne.
APPLEWOOD, who have worked with global superstars including BLACKPINK, SEVENTEEN, ENHYPEN, BAEKHYUN, LE SSERAFIM, GFRIEND and G-DRAGON, will be partnering with Australia’s leading festival promoter, Untitled Group, to bring this landmark event to life.
Produced by the team behind major Australian festivals such as Beyond The Valley and Wildlands, 안녕, MELBOURNE will showcase APPLEWOOD’s internationally renowned production capabilities to Australian audiences for the first time.
More information, including the full lineup, will be announced on Friday 12 December at 12pm AEDT.
Established in 2013, APPLEWOOD has grown into a globally respected entertainment leader, producing more than 120 shows and attracting over 750,000 attendees across 20+ cities in 18 countries. Their portfolio includes some of the most high-profile achievements in contemporary K-pop and Asian entertainment, such as BLACKPINK’s 2019 World Tour, which achieved record-breaking success in Bangkok with six sold-out arena shows, and the prestigious 37th Golden Disc Awards in Bangkok, a stadium-scale production broadcast to millions worldwide. APPLEWOOD has also delivered major tours for leading artists including SEVENTEEN, ENHYPEN, BAEKHYUN, LE SSERAFIM, GFRIEND and G-DRAGON, reinforcing its reputation as a trusted and influential brand in global live entertainment.
With a strong international footprint spanning Hong Kong, Taiwan, Thailand, Indonesia, Vietnam, the Philippines and now Australia, APPLEWOOD brings deep regional expertise and proven capability in executing complex, large-scale events across diverse markets.
Its partnership with Untitled Group marks a significant step in expanding the presence of world-class Asian touring content in Australia, further diversifying the local music landscape and meeting the growing demand for premium K-pop experiences.
Photo credit: SEVENTEEN PHOTOS – ©️PLEDIS Entertainment / APPLEWOOD
ENHYPEN PHOTOS – ©️BELIFT LAB / APPLEWOOD
