MODERN DAY ENTERTAINMENT, UNIFIED MUSIC GROUP & RED HILL ENTERTAINMENT TEAM UP TO BRING LIVE MUSIC TO THE NBL

Modern Day Entertainment, UNIFIED Music Group and Red Hill Entertainment are thrilled to announce they have teamed up to bring Australian music onto the courts for the inaugural NBL Cup.

The NBL Cup is a first of its kind competition (played within the regular NBL season) where all nine teams will descend on Melbourne for the event, which begins on Saturday February 20 and will feature 36 games (18 double-headers) across John Cain Arena and the State Basketball Centre over a four-week basketball bonanza.

“It will provide great value for all sports fans, particularly families, who can watch the biggest stars of the league in double headers for the price of one game. We encourage everyone who hasn’t been to an NBL game before to come along and experience a fantastic night of entertainment,” the NBL’s owner and executive chairman, Larry Kestelman, said.

The NBL is in a unique position to align itself with the Australian music industry (in a way no other sporting code has done) by providing an incredible platform to shine the spotlight on and champion the next generation of homegrown talent.

With the pandemic annihilating the live music industry like no other (and shows being virtually non existent in Victoria for the past 12 months), herein lies the perfect opportunity to give music fans that haven’t been to a concert/festival in a long time to see a live performance by an incredible up and coming Australian artist, whilst at the same time giving artists that haven’t been on stage for just as long, an exciting platform to express their craft.

On the partnership, Co-Founder of Modern Day Entertainment Julian Palei said, “With the NBL perfectly placed as Australia’s premiere destination for sports fans and families, it felt like a natural fit for live music to be included as part of their program. We’re extremely excited at Modern Day Entertainment to join forces with Jaddan and UNIFIED Music Group in bringing emerging Aussie talent to the courts, and building on the amazing work the NBL is doing by creating an all round entertainment experience for patrons.”

Artists to perform during the NBL Cup:
Saturday 20 February – New wave multi-instrumental loop artist Steve Cousins
Sunday 21 February – 18 y/o “glock-pop” songstress Matilda Pearl
Saturday 27 February – Hip hop and RnB artist Jordan Astra
Saturday 6 March – Fast rising Melbourne based MC Jordan Dennis
Sunday 7 March – Jamaican-Australian singer, rapper, producer and multi-instrumentalist Jaycee
Wednesday 10 March – Energetic hip hop artist on the rise YNG Martyr
Saturday 13 March – Pop/rap artist and producer Sophiya

CEO and Founder of UNIFIED Music group Jaddan Comerford adds, “Bringing music to the NBL has been a dream for years and to now be doing it with Julian and our friends at Modern Day Entertainment we are over the moon. Music and basketball has always been closely linked and we are thrilled to be able to put up and coming Australian music in front of basketball fans. This is just the beginning and we are grateful to the NBL for the opportunity they are giving to the Australian music industry.”

Co-Founder of Modern Day Entertainment Nic GidleyKing adds: “It’s an absolute pleasure to be pursuing this venture with a company like UNIFIED Music Group, who I very much admire and respect. Being in the position to work with the NBL and deliver a unique experience for Australian musicians & sports fans is an opportunity I’m proud of and grateful for.”

Director of Red Hill Entertainment Aidan McLaren adds: “To be able to give new and emerging artists a platform like the NBL Cup to reach and entertain new fans is something really special and important. The atmosphere of these events is going to be amazing and for many of the acts involved it will be their first ever time performing in a stadium. We couldn’t be more excited to be partnering with the NBL, Modern Day Entertainment and Unified Music Group on these events and are really excited to see where this partnership and the entertainment element of NBL Cup will grow in the future.”

UNIFIED Music Group is a globally renowned multi-service music company providing a range of services including artist management, recorded music, publishing, live events and merchandise to a diverse roster of local and international artists.

Modern Day Entertainment is the management company and independent record label behind Jamaican-Australian rising star Jaycee, and HipHopCharts.com.au (Australia’s first and only dedicated hip hop chart).

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