Western Australian artist Paige Valentine is ready to lift the veil on the stunning video accompaniment to her latest ethereal single ‘Pure’. Teaming up with local Freo filmmaker Luna Laure, the video opens the door to a new world of metaphorical wonder and awe, shining a spotlight on both the nuanced delicacies of Paige’s songwriting and the subtle yet detailed lens through which Laure creates.
“The experience of working with Laure and her crew was once in a lifetime. We shot on film, built the props over two days, one of the crew half jokingly asked for a wall in my house to be painted for the shot in a day and my best friend came over in her lunch break and sure enough – gave us a pink wall. It was shot at my home studio “Lucky Blue” here in Fremantle, which was a perfect fit with its quirky lino, old wallpaper wall (mid-reno) and Laure (director) and Bee (styling/hair/MUA) dreamt up the finer details of the scenes. When Laure came over for the first time, I ended up giving her a bunch of plants from my garden I’d grown from seed without realising she’d built the plot around me growing a plant representing love / relationships. I now have a permanent hole in the lino from the fire that resulted in my manager hiding under the kitchen table with a bucket of water, but the clip was so worth it and we all had so much fun in the two days of the shoot, ending with a late night of red wine, pizza and lots of post-covid hugs. . Truly honoured to work with such incredible and fun creatives.” – Paige Valentine
“In an ever changing world where dichotomous male/female relationship are no longer the only norm, I wanted to put a twist on what the love interest could look like. A subtle metaphor for how love can grow and thrive, but also stifle and suffocate.” – Luna Laure
Releasing new music in 2020, a year that will go on record as being cursed for the music industry at large, Paige Valentine has found herself swapping festival stages for live streams… a trade that may feel like a step down in the interim, but is ultimately the shape of things to come for musicians. Paige has embraced the sea change, launching ‘Pure’ mid-lockdown to a worldwide captive audience of people much in need of some light at the end of the tunnel. And this has always been what Paige Valentine’s music provides: light.
Already a five-time WAM Award nominee and Vanda & Young International Song Competition finalist, Paige’s songwriting has gained her substantial accolades. Flattering as this may be, Valentine’s motivation is purely her music; to write the best songs she can, and deliver them with honesty and tenacity. A new direction for a new era, the release of ‘Pure’ will not only bookmark the next chapter in Paige Valentine’s career but the strange times into which it was born, where all of us are reminded by its absence, just how precious live music actually is. Paige shows no signs of slowing down in 2020, with another single already in the works and hints of an EP on the way, so keep an ear to the ground for what will surely be more impressive things to come.
Paige Valentine ‘Pure’ Single Launch
Friday 26 June
Cleaver St – West Perth
Thursday 4 July
Esperance – Woody Island
All tickets and details Paige Valentine Facebook
Video Credits
Directed and Produced by Luna Laure
DOP – David Le May ACS
1st AC – Brianna Trinidad
Gaffer – Rhys Jones
Styling, HMUA – Bee Rizzi
Edited and Colour by Luna Laure
‘Pure’ is out now via AWAL
Spotify / iTunes / Apple Music / Bandcamp
