Ten years ago, beehive launched as a new avenue for musicians to engage with the Australian music media landscape in a meaningful way – a boutique music publicity agency that had a heartfelt love for the craft at the centre of every project and campaign.
Starting with just one person – Sammie Walsh nee Anschau – at the helm, beehive quickly grew in its early years to include offices in Melbourne and Sydney, fleshing the team out to accommodate a growing roster of talent from across different genres, events and eventually, the worlds of sport and comedy alongside music.
Navigating a full decade has meant so much to us – the beehive team – as we have all been able to see how the creative industry continues to change over time. We’ve grown so much over the years; the vision of what this publicity company could be has never changed, yet the achievements and projects we’ve been able to be a part of have exceeded our wildest expectations. The publicity space we entered in 2015 is one that is vastly different to the one we now operate in 2025 – we’re always changing, learning and evolving to be able to best amplify each project we are part of.
In the last decade, we have been able to harness our collective experiences within the industry into a group approach to music publicity, music marketing, radio plugging and DSP strategy that is equal parts adaptable and unique to each client. The ability to be nimble enough to ensure we are using the best strategies to drive an artist forward in their journey is one that we are incredibly proud of.
It has been a dream to work with artists at all points of their journey. For some, this has meant from the ground up; working with artists including Psychedelic Porn Crumpets, South Summit, The VANNS, Dulcie, Eliza & The Delusionals, Yawdoesitall, Late 90s, Puree, The Tullarmarines, Greta Stanley and Evie Irie in experiencing their formative steps, right through into their breakthrough moments that have yielded national and international success. Representing established artists including Ziggy Alberts, Hollow Coves, JET, Kisschasy, The Amity Affliction, Sam Fischer and more as they have taken massive strides in their career has been an absolute joy.
For others, it has meant developing album release and/or tour campaigns for international names including Duran Duran, TLC, Matt Maltese, Frank Turner, Anberlin, George Clinton, Yellowcard, Wunderhorse and more for the Australian market. This has also extended to our comedy roster, being able to execute successful campaigns for renowned and award-winning comedians including Maria Bamford, Anna Akana, Daniel Muggleton, Amy Hetherington and more.
Whether it has been landing indie bands their first plays on triple j, witnessing some of those same bands secure their first Feature Album placements and Like A Version performances, and Spotify billboards in Times Square; or being with artists for their first television appearances and commercial radio events, we have relished the opportunity to support, celebrate with them, and continue to learn along the way.
Working across editorial, streaming, radio and television has given us invaluable insights into the dynamism of the Australian media and entertainment spaces. Similarly, we have been so lucky to work across a multitude of events and tours, including nationally renowned festivals such as BIGSOUND, Howlin’ Country, A WEEKEND In The Gardens, One Of One and Wanderer Festival; as well as labels and brands including Live Nation, Concord Music Publishing, Destroy All Lines, Unified, BMG, Virgin Music, Double Drummer, Lemon Tree Music, Sony Music Australia, Universal Music Australia and more.
As we look towards the next decade in this flourishing space, the entire beehive team would like to extend our endless thanks to the artists, management teams, events and festival organisers who have trusted us with executing their publicity and digital campaigns over the years. It has been a true honour to be part of your story, and we look forward to continuing to bring your unique perspectives to more audiences!
We would love to acknowledge the tireless work and dedication of the music journalists, radio hosts and programmers, podcast teams, playlist curators, DSP platforms and content makers who care so much about championing artists and their music – we literally would not be able to do our jobs without your input and advocacy.
And finally, an extra special thanks to the hugely talented individuals who have been part of the beehive journey over the years. As publicists and digital strategists, we would not have been able to grow into our current state without the invaluable time and efforts of Adam Lindsay, Bianca Giunta, Sose Fuamoli, Daniel Seymour, Liz Browne, Caitlin Crawley, Jade Gould, Nick Mayor, Georgia Stone, Amber Gallant, Luanne Shneier, Amy Kerby and Johnny Moretti.
“What an absolute privilege to be able to wake up every day and call this work. To work with such a wonderful hive of people, both internally and those externally. So many who have become our friends and family. The Australian music industry is small but MIGHTY, filled with incredible talent both in the artists and the people behind the scenes. I’m so proud to be a part of this incredible industry and I am so ready for the next ten!” Sammie Walsh
Here’s to the next decade!
