New album due out Autumn 2020 via Because Music / Caroline Australia
Los Angeles-based French singer, songwriter and multi-instrumentalist, Soko, h
“Why should we have to pretend smile and put filters on everything?” asks Soko. “You shouldn’t have to apologize for having emotions. As long as you’re not hurting anyone, all emotions should always be welcome. I wrote the song feeling very hopeless, but wanting the music to sound very happy and comforting.”
Directed by Soko’s friend Gilbert Trejo (Pixies, Diiv, Starcrawler), the clip for “Being Sad Is Not A Crime” was shot at the historic Bob Baker Marionette Theater in Los Angeles.
Soko says, “It was my first time not directing my own music video and Gilbert made it an easy transition every step of the way. I had wanted to create something at the Bob Baker Marionette Theater for a long, long time, and wrote the entire treatment hoping they would let us shoot there! It was an important video for me: tackling the struggles between having to keep working feeling like a puppet, but also just wanting to be a mum and take a break for a second.”
As the title suggests, the video explores the societal pressure to always put on a happy face. But, it also highlights the struggles of being a working mother and the lack of adequate support systems. In the video, set in a not-so-dystopian-future where emotions aren’t allowed and controlled by the government, Indigo Blue, Soko’s baby, joins her at the theater, joyfully exploring backstage, sharing tender moments before she has to return to work. Indigo is wrested from her arms and tucked away backstage watching his mom’s performance on a monitor waiting for her to be done. As Soko has a moment of sadness about this whole situation, the theater is raided by the SAD Patrol.
Noting that it was Indigo’s first time in front of the camera, Soko explains, “It was a very special moment captured by a very special friend: Alexis Zabe (Florida Project). He was the director of photography on the video, filming Indigo with so much love. Our babies are the same age and friends since the womb, so it felt very natural and safe and magical to do this project all together.”