Indie-folk singer songwriter Kay Proudlove reveals unintentional Christmas song ‘Gift Card’ and announces summer performances

by the partae

Wollongong born artist Kay Proudlove didn’t intend to write a Christmas song this year, but it’s happened and it’s not what you’d expect. Forget Bublé, bubbles and Christmas baubles, Kay is diving deep into the not-so-shiny parts of this tinsel laden season in her new track ‘Gift Card’ out today. Riddled, as always with clever wit, honesty and heart-on-her-sleeve raw emotion, the single actually doesn’t stray to far from what we’ve come to expect from the rising talent, and is likely to become another crowd favourite when she takes on a string of upcoming live shows this silly season.

With a remarkably agile, soul-bearing voice and a wry sense of humour, Kay Proudlovehas always written songs driven by narrative and powered by her love for the art of observation. On ‘Gift Card’Kay covers everything from the financial and social stresses of Santa’s impeding visit, to the joy of witnessing pure human connection and of course, those thoughtful and not-so-thoughtful gifts – “surprise, it’s a gift card”. Mixed and mastered by Ben Davies at Silver Sound Recording Studio in Wollongong, ‘Gift Card’ is a classic folk sing-a-long, stripped back to its most pure to let Kay’s vocals and message shine through.


“The inspiration for ‘Gift Card’ came on a day when three separate people told me they couldn’t believe it was nearly Christmas. This was in October. It struck me that it’s something people say every year, which got me thinking about what people go through around Christmas – good and bad. I feel like there’s always this sense of time slipping away and that no one is ever prepared. But it can still be kind of exciting, which is where the lyrics ‘magical and desperate’ come from. There are so many mixed feelings about the festive season and I tried to capture some of those in this song. It’s very much a biographical track and I have definitely attended church straight after Christmas Eve drinks before.” – Kay Proudlove

Kay Proudlove’s live performance style is much like being invited into her lounge room; her songs are truly stories set to melody, by turns relatable, humorous and heartbreaking. The co-ordination that never showed up for Kay on any sort of sporting field has made itself known in a marriage of acoustic guitar and voice, with lyrics that can be equally poignant and hilarious in a single instance. Creating an intimacy between audience and performer through vulnerability, Kay’s live show is likely to leave you wondering whether all of the songs were about you.

After touring her live album I Should Have Done This Ages Ago and playing a bucket list of Festivals such as the Woodford Folk FestivalBy The Banks Music Festival,Jamberoo Music Festival, as well as supporting artists such as Shaun Kirk, Tom Lee-Richards, Caiti Baker, Stevie Jean, The Northern Folk and more, Kay is excited to be bringing in the festive season with a bunch of live performances this summer.

Upcoming Shows:
Friday 7 December

She’ll Be Right (female variety show)
Servo Food Truck Bar, Port Kembla, NSW
Doors 7pm

Wednesday 19 December
Puckey’s Christmas Market
University of Wollongong, Innovation campus
Wollongong, NSW
Doors 5pm
Free Entry

Monday 31 December
19-twenty NYE Party
Shoalhaven Heads Bowling and Recreation Club
Shoalhaven Heads, NSW

Sunday 6 January
Summer Meadow Music
Marakoopa Cafe, Mole Creek, Tasmania
with Bruce Watson (Australian Folk Icon), Kenta Hayashi (Japanese Loop Pedal), Midnight Messengers (Tasmanian Reggae band)

Friday 11 January – Sunday 13 January
Cygnet Folk Festival
Cygnet, Tasmania

Saturday 19 January
Illawarra Folk Festival
Bulli, NSW

Wednesday 23 January
Rad Bar, Wollongong
supporting Wolf and Willow + Rob Edwards

‘Gift Card’ is out now via Ditto
Bandcamp // iTunes // Apple Music // Spotify // Google Play


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