Gone Sugar Die

by the partae
The track is a manically high energy and anthemic piece of synth-rock, with a punchy ear-worm chorus and scything vocals. ‘I wrote Eyeliner when I was at rock-bottom and involved in some really toxic relationships.’ says lead vocalist Patrick. The lyric “Sitting on my bedside, I need to ask myself, where to my ambition go?” is literally what I did everyday at the time.’ Gone Sugar Die are Patrick McWilliams (vocals, drums and synth) formerly of The Cut Losses and Mike Hindert (bass) who was previously a notorious member of hit NYC band The Bravery. McWilliams has recently become a voice for the penalized youth of his native Canada after speaking out against backlash from an alleged ‘Party Bus’ incident that was falsely reported to have caused violent scenes in Vancouver city. He has also previously received a letter from the office of John Horgan, the Premier of British Columbia, to recognize and commend his activism, charity and advocacy work. Eyeliner is released on September 18th via Pet Shop Records and is the first new single from a forthcoming EP by the band. The track was exec-produced by Skip Curtis and the music video was made by the band’s bassist Mike. Gone Sugar Die have toured the US and Canada and are planning another run of live performances as soon as it is safe to do so. Social media: https://facebook.com/gonesugardie https://instagram.com/gonesugardie https://twitter.com/gonesugardie

Where are you currently based?

Patrick: I’m up in Vancouver right now and Mike is down near San Diego.

What’s been happening recently and how has your Covid experience been so far?

Mike: We haven’t been able to play and had various shows cancelled and that’s been a real bummer. But, we found our new label Pet Shop Records during this time and we have been very happy with them. We just released our first single “Eyeliner” through them along with a music video we made using, of course, eyeliner (MAC brand if it must be known, but we are happy to be won over by other brands if they would prefer us using their eyeliner). All in all I think we have been pretty fortunate during the covid experience, we haven’t had any friends or family fall ill although I swear I had it in January when we were recording, and we have been able to work tons on new material, which is always a blessing when you are given time for that.

How did you start playing music?
Patrick: Ironically it was largely in part due to Mike, I was a fan of his and saw him open for Green Day here in Vancouver in 2009. I was kicked out of my music lessons in high school because I supposedly sucked (arguably I still do) but I just sat in my room recording by myself and playing all the instruments.
How did Gone Sugar Die form?

Patrick: I had begun emailing back and forth with Mike in 2016, and after being pen-pals for a while we decided to meet up. We had a lot of similar music tastes and were enjoying the music each other was putting out at the time, so I flew him up here in 2018 and we spent a month writing and listening to lots of the Smiths and Depeche Mode.

Your new single ‘Eyeliner’ is out now, what influenced the sound and songwriting?

Patrick: I was listening to a lot of electronic music and pop on our last EP, but for this song and a few I wrote around the same time I was really into some of the glam music from the 80s and a lot of 90s grunge that I grew up on. Weezer and The Offspring were big for me, and some new bands like Paerish and my friend Marshall’s band Teenage Wrist.

How did you go about writing Eyeliner?

Patrick: Lyrically, it’s about a time where I was at rock bottom in life, and at one point literally sleeping at people’s houses just so I didn’t have to sleep in my car.

Where and when did you record/produce and who with?

Patrick: We recorded some tracks back in January, luckily before the pandemic happened, up here in Vancouver at Park Sound Studio with our pal Dan Ponich. It was mixed by Josh Tyrell and produced by ourselves with some help from Skip Curtis who runs the label we’re on.

How did you approach the recording process?

Patrick: It was really cool, since Mike and I are best friends and speak the same language musically we breeze through tracking. On our last EP, Mike’s drummer from the Bravery, Anthony Burulcich, played drums and Marshall Gallagher played guitar. This time, we decided to take it as a two-piece, and I played drums, guitar, synths etc which I hadn’t done for almost 5 years before this. But it was a really cool production idea, because my drumming was a lot more raw and unrehearsed and I think complemented the songs really nicely.

Who are you listening to at the moment?

Mike: Alfred Aholo Apaka (the voice of Hawaii) soothing tunes to help escape the hectic world.

What do you like to do away from music?

Mike: Surf, doodle and meditate in isolated places

What’s planned for the remainder of 2020 going into 2021?
Mike: We hope to have a new EP released soon!  We recorded some of our favorite tracks recently and we made some very cool videos to accompany them, Gandry would be proud.  Also our new comic (on our instagram highlights) “The Adventures of Gone Sugar Die” has some crazy plot twists comin your way.
Favourite food and place to hangout?

Mike: Favorite food is definitely Phó with a Twizzler desert. The Library is always a cool hang because you don’t have to think of anything to say.

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