“The throwback aesthetic is prominent throughout the video, paired with the bass-heavy, synth-driven boom-bap styled production of the track” – Earmilk
Rising French electronic collective and label owners, La Fine Equipe, are pleased to announce details of a brand new visual for ‘What Eva’ ft. Mr. J. Medeiros released through Nowadays Records this December.
The band detail the video: “We wanted it to look like a 90s VHS that was put on the VCR. Part of the charm was its fuzzy, imperfect look so apparent during that era. ‘What Eva’ embodies a strong DIY ethos and we the band, did most of the filming ourselves using a small handheld camcorder. Everything was filmed on location in the supermarket. There are no 3D models. The song and visual is also a homage to the strong visual elements often found in 90s music videos like Mc Solaar’s ‘New Western’ and French hiphop outfit IAM’s ‘Je danse le Mia’. There is a surreal sequence in the video where we are surrounded by a kaleidoscopic display of supermarket products. To summarize, we had a complete blast filming this”.