DEB NEVER SHARES NEW SINGLE 'SOMEONE ELSE' + OFFICIAL MUSIC VIDEO

Today, vocalist and guitarist Deb Never enters 2021 with her new single ‘Someone Else‘. Produced by Jam City (Kelela, Bad Gyal, Troye Sivan) and Michael Percy (Snoh Aalegra, Joy Crookes), the song struts Deb’s love drunk insecurities over a distinctly bare backdrop, sounding as sappy as it does self-aware. The more she shares the more the track blossoms, eventually unraveling into a drum & bass crescendo placed delicately beneath Deb’s inviting vocals.

Following months of LA isolation and releasing her Bandcamp-only quarantine project Intermission, Deb fell into what can only be attributed to a creative dry spell. In hopes of sparking new inspiration, Deb packed her bags and booked a one way flight to London, where she moved in with longtime collaborator and UK-based artist Michael Percy. With no real intention or plan, it was there that Deb would spend the next five months working and writing an onslaught of new music, with an insular group of London-based collaborators.

The video, filmed by Elif Gönen in the Hampstead Heath neighborhood, is the melodramatic ‘90s indie film Deb always wanted to star in, featuring a buoyantly endearing love interest that takes the viewer on a day in the life of lovestruck London romance. In the end, ‘Someone Else’ arrives as a sight into the artistic and personal growth Deb has undergone over the last year, and is a subtle smoke signal of what’s to come from the rising artist.

Deb Never began recording dream-like melodies and developing her ominous grunge sound by drawing inspiration from various ‘90s artists while growing up in the Pacific Northwest. After trial and error with different bands, Deb decided to forge her own path and relocated to Los Angeles. Once there, she began working on her debut project which was then taken on by WEDIDIT. She released the House on Wheels EP via the label in August 2019, just one of many achievements made that year alone.

Outlets started to take notice, with Pigeons & Planes awarding her ‘Best New Artists of the Month’ for April 2019. As her popularity climbed, she opened for Tommy Genesis, who also appears on Deb’s ‘Same’ Remix, and later Dominic Fike. The FADER later named her as one of their 4 ‘Gen F’ artists for Winter 2019/2020 and V Magazine named her as a ‘Generation V’ artist for 2019. In 2020, she teamed up with Kenny Beats for ‘Stone Cold’ and then at the peak of quarantine she recorded and released her BandCamp-only Intermission EP, which she premiered live via i-D’s Instagram. Deb was also named to Dazed Magazine’s notable Dazed 100 list in 2020 alongside some of the world’s most up-and-coming contemporary creatives. ‘Someone Else’ is the first of more introspective work to come from Deb Never in 2021, introducing a more evolved sound from the artist.

DEB NEVER ‘SOMEONE ELSE’ OUT NOW
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Praise for Deb Never

‘Deb Never’s earnest introspection sets her apart; her songs are full of feeling and emotion, but they’re never splayed out recklessly.’
– Pitchfork

‘…her disarming energy comes clad in a simple black hoodie, dirty Converse, and infectious laugh, it only makes her complex lyrics and raw voice that much more bewitching.’
– i-D

‘…a remarkably assured effort; confident in its (somber) tone…’
– Rolling Stone

‘it’s a harmonious union that doubles as an affirmation of her commitment to both boundary-free creation and emotional purgatory.’
– The New Yorker