Taking Control: Strictly Live’s DIY Band Management Toolkit Empowers Independent Aussie Artists
In an industry where independent artists are rising to prominence more than ever, Strictly Live, a Melbourne-based music agency, is launching a DIY Band Management Toolkit that promises to change the game for emerging bands. Spearheaded by Hayleigh Grima, Strictly Live has quickly become a household name in the local music scene, known for its artist-first approach to management, event curation, and PR strategies. Now, with the release of the DIY Band Management Toolkit, they’re taking it a step further by empowering artists to manage their own careers.
Why the Toolkit Matters
For many independent musicians, navigating the complexities of the music industry can be overwhelming. From registering their band as a business, securing bookings, managing press, and building a brand, there are countless tasks to juggle. Typically, artists would need a manager to handle these aspects, but not every band is ready to give up a percentage of their income or creative control. Enter Strictly Live’s DIY Toolkit—a comprehensive, step-by-step guide that demystifies the process and hands over the reins to the artists themselves.
With the DIY model thriving thanks to platforms like Spotify and Instagram, Strictly Live is addressing a need within the music community for resources that allow artists to take control. The toolkit includes 14 in-depth guides and 9 templates and checklists, covering everything from business setup to branding and PR, touring and gig planning, and even merch design and pricing. This is about helping bands build sustainable careers, one step at a time.
Inside the Toolkit
So, what exactly can artists expect from the toolkit? It’s a comprehensive, user-friendly resource designed to walk musicians through key areas that managers typically handle. Here’s what’s included:
• Setting Up as a Business: From APRA AMCOS registration to structuring royalties, bands learn how to get their business affairs in order.
• Branding & Social Media: Craft a brand that connects with your audience and learn how to master social platforms like Instagram and TikTok.
• Press & PR Mastery: Write press releases, pitch to media outlets, and secure airtime on radio stations like Triple J.
• Touring & Gigs: Plan and book your own tours, including how to build connections with venues and promoters, and how to market your gigs.
• Merchandising: Design, price, and sell your own merch—plus tips on third-party fulfilment services.
Each section is packed with industry insights and actionable advice, ensuring that musicians walk away with the tools they need to thrive in the ever-competitive music landscape.
A Mission to Empower Artists
Founded in October 2023, Strictly Live has grown from a grassroots agency to a key player in the Melbourne music scene. Hayleigh’s mission has always been clear: empower artists to take control of their careers while staying true to their artistic identity. “It’s not about changing who you are as an artist,” says Hayleigh. “It’s about helping you put together the pieces so that you can drive your own career forward.”
Having already worked with Melbourne acts like The Valiants and Charlie Wilde, and curating successful events like the Battle of the Bands, Strictly Live has earned its reputation as an artist-first agency. With the DIY Band Management Toolkit, they’re expanding that impact by providing a resource that can help musicians not just in Melbourne, but across Australia and beyond.
What’s Next for Strictly Live?
With the toolkit set to launch on October 15th, Strictly Live has big plans for the future. Hayleigh envisions this toolkit as just the beginning. “We want to make this toolkit accessible to as many artists as possible, and eventually expand into educational workshops and speaking engagements,” she says.
For now, though, the focus is on empowering as many bands as possible with the tools they need to build long-lasting, independent careers in music.
Get Your Hands on the Toolkit
Artists interested in the DIY Band Management Toolkit can sign up for early access ahead of the official launch. Whether you’re just starting out or looking to elevate your band’s success, this toolkit is an essential resource to help you take the next step.
For more information, visit Strictly Live or follow them on Instagram for updates.
