Velvet Bloom ‘Run’ single launch at The Night Cat – Saturday 6 November

by the partae November 3, 2021

written by the partae November 3, 2021

Photo Credit: Anthony Rennick

Melbourne soul connoisseur Velvet Bloom launches lush new single ‘Run’ with hometown show

“Run undoubtedly provides listeners with a powerful indication of what to expect from [Velvet Bloom’s] upcoming body of work. Equal parts enthralling and enchanting, Velvet Bloom is undeniably on the cusp of big things in the near future.” – Tyler Jenke, Rolling Stone Australia

“The lush vocals truly melt you with every word, as the music plays the perfect score to this vision that she brings to life.” – Global Money World

“Velvet Bloom consistently gives me shivers. Her music is enchanting and laidback. It’s always a pleasure finding out what’s in store with this artist.”
– Nkechi Anele (Triple J Roots N All)

Melbourne neo-soul artist, Maddy Herbert has been playing and releasing velvety smooth jazz and soul songs with lush alt-pop undertones as Velvet Bloom since first flooring the scene with her debut single ‘You’ in 2018. Since then the rising artist has released seven singles including the 2019 favourite ‘Teach Ya’ which won Listen Up Music Org’s national competition for Songs That Heal. Her latest aptly titled single ‘Run’ is the first taste of an upcoming debut EP that is sure to propel Velvet Bloom to the forefront of Melbourne’s thriving soul scene with its silken melodies and honeyed vocals.

‘Run’ sees Velvet Bloom harnessing an innate ability to speak directly to the soul with her smokey vocals rich in timbre and instantly captivating. ‘Run’ is a gently swaying ballad that builds to immense heights with Herbert’s layered vocals sounding as if they’ve been plucked straight out of 1960s New York. With Maddy fronting guitar and vocals, the single features the seasoned musicianship of Alex Marko (Lead Guitar, Synth & Keys), Anthony Rennick (Bass), Nic Morton (Drums, Percussion), with additional performances from Yara Alkurd & Quin Grunden. ‘Run’ was co-produced by Maddy, Alex and Quin, and mixed by Edvard Hakansson with mastering by Joe Carra at Crystal Mastering.

“I remember writing this track during the second COVID lockdown in 2020, restrictions were harsh and ‘Run’ was one of the first songs that I could fully resonate with after a creative lull. Sometimes, risks can be scary and the fear of sacrificing what you already have for something uncertain can cause inner turmoil. ‘Run’ is about overcoming those fears and leaning into the unknown with excitement.” – Velvet Bloom

Performing both solo and in various incarnations with her band The Vito Collective, Velvet Bloom has been a part of four tours and supported countless musicians in the project’s short time on the scene. Some notable acts that Velvet Bloom has performed with include the likes of Great Gable, Dulcie, Death By Denim, The Mamas, The Grogans, Zoe Fox And The Rocket Clocks, Teenage Dads and Kim Churchill. Last year, frontwoman and brainchild Maddy Herbert was chosen to partake in the MIME mentoring program through Boxhill Institute and was mentored by soul powerhouse, Kylie Auldist. Now, the fruits of their labour have birthed the wondrous sonic bliss that is the oozing honey pot, ‘Run’. Join Velvet Bloom at The Night Cat this November when they launch the new single with support from local creative queens, Maggz and Elaura.