(New York, NY – May 11, 2017) Today, Swedish recording artist Tove Styrke releases the video for her new single “Say My Name” via Sony Music Sweden/RCA Records. The colorful and bright visual was directed by Daniel Skoglund and produced by Tim Mardell. Click here to watch.
”I wanted the video to be colorful, crisp and simple, just like the song. My idea was to use mirrors as a metaphor for self-appreciation or self-love. ”Say My Name” is sung directly to someone, but there’s also a more personal vibe; being completely comfortable with yourself and staying true to your own feelings,” Tove Styrke says about the video.
“Say My Name,” which currently has over 1.5 million streams on Spotify since its release on April 28th, is Tove’s first single since her 2015 U.S. debut Kiddo. It has garnered significant buzz, reaching #11 on Spotify’s US Viral 50 chart and #12 on the Global Viral 50 chart. Additionally, the track is Lorde-approved, as the singer included the track on her “Homemade Dynamite” Spotify playlist. The song is also #1 on Hype Machine and has received stellar press coverage, with outlets such as Pigeons and Planes calling it “a summer hit.” “Say My Name” is co-written and produced by fellow Swede, Elof Loelv, who has worked with artists such as Rihanna (“Stay” feat. Mikky Ekko), Zara Larsson and Icona Pop.
A platinum selling and Grammy nominated artist in her native Sweden, Tove Styrke has been on a fast rise since the release of Kiddo, bolstered by striking lead single, “Borderline,” as well as strong follow-ups, “Ego“ and “Number One.” The album paved the way for a full North American headline tour, SXSW appearances, a performance on Late Night with Seth Meyers and widespread critical acclaim. As Pigeons and Planes exclaimed, “Tove carries herself in a way that makes it impossible not to smile throughout the show. She’s fun, a little weird (in a good way—think MØ, Grimes, Björk), and totally captivating.” Noisey added, “…The Swedish singer is coming back louder than ever,” and NYLON called her “…one of the country’s biggest up-and-coming singer-songwriters.” Tove Styrke first landed a record deal with Sony Sweden in her late teens, which led to the 2010 release of her debut album, Tove Styrke. Since the release of Kiddo, Styrke has stayed busy in the studio as well as touring with Years & Years and a UK television performance on Top of the Pops with Alan Walker.
LISTEN / BUY “Say My Name”
Apple Music/iTunes: http://smarturl.
Amazon Music: http://smarturl.it/SayM
Google Play: http://smarturl.it/SMNGP
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