Sugar Mountain 2018 Dishes Up A Food & Drink Experience | Final Tickets On Sale Now | Sat 20 Jan

by the partae


Whet your appetite! With over 30 international and local artists on the line-up, Sugar Mountain will be the hottest party in Melbourne next week. With just 10 days to kick-off, it’s time to reveal the festival’s top-notch food and drink offerings for 2018 – including the debut appearance of one of Melbourne’s most iconic food destinations. Read on…
‘Welcome To Sugar Mountain’ – A collaboration between Absolut, Jameson and Welcome to Thornbury
They reinvigorated High Street back in 2015 and now the masterminds behind Welcome to Thornbury have teamed up with Absolut Vodka and Jameson Irish Whiskey to create ‘Welcome To Sugar Mountain’ – your delicious, must-stop food and cocktail hub. Featuring Absolut and Jameson cocktail caravans and eight enticing vendors (see more on those below), the WTT team brings their unique design and culinary talents to the site. Expect delectable food-truck offerings with a bespoke cocktail experience, which will take care of all things brunch, lunch and after-dark.

Says founder Daragh Kan: “I’ve been going to Sugar Mountain as a punter for years, so it’s super exciting to get involved on the food side. We’ve worked with some of our regular trucks from Welcome To Thornbury, such as Sparrows Philly Cheesesteaks, Pasta Face and of course Mr Burger, as well as Absolut, Jameson and Dave Kerr from Tender to put together the perfect food truck and cocktail lineup for partying in the sun.”

Licensed for 700+ people and a true an icon of the North, Welcome To Thornbury boasts Melbourne’s biggest menu, featuring a rotating calendar of more than 100 food outlets with a different five every night of the week. We’re thrilled to have them join Sugar Mountain in 2018!

Trash Tiki

London-born cocktail aficionados Trash Tiki aren’t typical bartenders. Kelsey Ramage and Iain Griffiths are punk loving, plastic-hating champions – and will unveil their first ever Melbourne pop-up at Sugar Mountain featuring the likes of the ‘Absolut Disco Cosmo’ and the ‘Jameson Baller Buck Chuck’. Trash Tiki is an online platform and a world touring, anti-waste drinks pop-up, the sustainable duo utilising organic food waste from local restaurants, cafes and bars (after they’ve arrived in each new city). Check out their chat with Uproxx here.

New Artists Added + Estrella Damm Beer Garden 

Estrella Damm, the beer from the iconic cultural city of Barcelona, is adding two new acts/artists to this year’s line-up, whose talents will be on display at the Estrella Damm Beer Garden. Catch Melbourne producer DJ Prequel spinning four sets of funk, future R&B and bass between 1pm-9pm. Check out his latest release, ‘Freedom/Lefty’, to get the vibe.

Joining DJ Prequel will be acclaimed Adelaide visual artist and painter Billie Justice Thomson, who has been commissioned by everyone from Qantas to Harpers Bazaar in amongst multiple exhibitions. Billie will be creating an interactive ‘Paint By Numbers’ scene that festivalgoers can take part in: think kitsch, nostalgia and iconic food imagery. Check it all out in the Estrella Beer Garden, where you can also enjoy a delicious Estrella Damm on tap.

Natty Bar

Natural wine is the hottest thing in drinking circles right now: barely there human intervention, a product free of sulphur and pesticides. Sugar Mountain introduces our first ever Natty Wine Bar! Campbell Burton (2014 GT sommelier of the year, Campbell Burton Wines) and Gus Carmichael (Otis ArmadaThe Moon) are the duo behind Soulfor Wine, and now they’ll be serving up a medley of pink, white and orange goodness at Sugar Mountain.

CTRL + ALT—a transcendent oasis amidst the festival bustle, brought to you by VICE and ALT.

CTRL + ALT celebrates the launch of a new range of soft drink done differently, naturally sweetened with only 2.4% sugar. ALT will be encouraging Sugar Mountain attendees to‘Keep Doing You’ through an immersive, personalised experience.

In the ACCA forecourt, festival-goers will enjoy a moment to maximise self-expression/
reflection in an alternate realm complete with a giant waterbed, interactive digital ceiling, and GIF photo booth—plus the chance to create their own bespoke bottle label. Free ALT will also be available to all!

Be sure to keep on an eye out for Sample Brew’s roving kegs and delicious Red Bull cocktails on-ground.

Welcome To Sugar Mountain’ food vendors:

Australian’s best gelato team will be on site for the very first time, bringing their ‘The Lowdown’ van. The team are back fresh from Italy, where they attended the world gelato championships. Get in line!

Pasta Face
Melbourne’s first and only gourmet pasta food truck. Pasta Face handcraft delicious and authentic pastas, sauces and snacks with much love and dedication to their Italian roots.

Sparrow’s Philly Cheesesteaks
The only authentic cheese steak in Australia: a long, soft hoagie roll filled with thinly sliced sautéed scotch fillet, onion and melted cheese. Vego? Try the smoked organic tofu cheesesteak, or a vegan option with pulled jackfruit and nooch.

Twisted Fisherman
Salivate to tempura fish with mashed peas, home-made tartare sauce and hand-cut chips, seafood skewers with seaweed salad and Yuzu mayonnaise, grilled chilli king prawns and lobster rolls.

Wrap Roll It
Wrap Roll It source ingredients from local farmers and use family recipes to produce traditional Vietnamese street food: grilled pork rolls, plus old school dishes with a modern twist.

Mr Burger
Starting off as a single truck in 2012, Mr Burger has expanded into five restaurants and multiple trucks in Melb and TAS. These are damn tasty burgers, made without compromise.

Copa Food Truck
Tender and juicy steak, chicken or sausage? Yes please. Copa offer incredible Brazilian street food, with a focus on traditional BBQ, all cooked over charcoal in a traditional Churrascaria oven.

The Greek Trojan Yiros
Dedicated to bringing the true Foods of the Gods to Melbourne. Wraps of high-end lamb and chicken souvlaki or vegetarian grilled halloumi, Greek-style chips with crumbled feta, homemade dips.

Tickets on sale now via Moshtix – head here

You may also like

Leave a Comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.