Artist, producer and designer, Shugarboy defies current conceptions of electronic music and fashion. Slipstreaming genres such as electro, house, hip-hop, rock, progressive house, and EDM, each track pushes the boundaries of traditional electronic music. The official music video was directed by Paul “Desh” Bwenjay and styled by Shugarboy and the lead designer from Netflix series “The 100”. Shugarboy is also releasing 3 additional EPs, one of those is featuring indigenous artist “DANAKA” and he is collaborating on several projects with topline vocalist “Aloma Steele” Over the past 13 years he has worked obsessively on his craft and has had the privilege of collaborating on music with reputable names in the industry including Sickslaughter House’s: Jeff Daniels, Juno Award Winner: Elaine Lil’Bit Sheppard, Rhys Fulber of Delerium, Elise Estrada, Adam H., Aloma Steele, Ryan Stead, Tissa Rahim, Frederik Robert, Baby C., I Know Karate, and FOX Seeds Winners: Static in the Stars.
A vibrant and revered member and supporter, Shugarboy has worked with numerous celebrities in the LGBTQ++ community. In 2018, Shugarboy was the official DJ and creative producer for the TUCK IT Drag series, with the finale featuring Ru Paul’s Ginger Minj. In 2019 Shugarboy was also the official DJ for Ophelia Hotass’ and James Majesty’s, 3-day tours across British Columbia. Shugarboy has also worked extensively with First Nation’s artist, “DANAKA”. Winning the $10,000 StoryHIVE music video grant for their track “Disintegrate”. Disintegrate was directed by world-renowned director “Ali Visanji”. His passion for art and fashion has allowed him to create successful anime influenced clothing and accessory line SHUGARBOY BRAND with a store-front in Alberta and pop up shops in Vancouver BC. S SHUGARBOY BRAND challenges fashion faux pas, collating numerous styles into a unique design emblematic of his eccentric and unique personality.