Oliver Heldens announces Heldeep Records Pop-Up Store during ADE

by the partae October 15, 2019

written by the partae October 15, 2019

Heldeep Records have revealed their plans to open up shop on Thursday, October 17th and Friday, October 18th during Amsterdam Dance Event. The label founded by Dutch superstar, Oliver Heldens, will open their doors in the heart of Amsterdam and welcome the public for two days of exclusive experiences, sponsored by Audiomack.

Located on the Prinsengracht, the Heldeep Records Pop Up Store will host a full program of entertainment. The space will transform into a music hub with inimitable live sets by respected artists such as Firebeatz, GAWP, Sander Kleinenberg, Riton, Daddy’s Groove and more. Guests will not only have the opportunity to meet some of Heldeep’s finest artists but will also have the chance to get one-on-one feedback on their music from artists and the label’s A&R team. The Pop Up Store will showcase the brand-new merch line with never-seen-before pieces unveiled exclusively in-store.

The store will also host an intimate pre-party ahead of the already sold out label event at Club Maïa on Thursday, October 17th at 6pm. The exclusive event will be by invitation only, but fans can apply for guestlist by emailing rsvp@heldeeprecords.com.

Boasting Chocolate Puma, Moguai, GAWP, Curbi, Damien N-Drix, Bender, Afsheen, Ares Carter and Aevion on the line-up, Heldeep are making no comprises in throwing an unmissable pre-party at the Pop-Up Store.

With a digital photo booth, incredible light installations and unique interactive experiences, this two-day event is not be missed for any music lover during ADE. With 70 million people globally tuning in Heldeep Radio each week, the label plans to live stream the event, ensuring everyone can be involved. The experience is another step in the label’s quest to be more than just a music machine and to create exclusive, engaging content across its platforms.

The Heldeep Pop Up Store is open free to the public. For more information, please visit Heldeep Records instagram account.

Live set schedule:

Thursday, October 17th

2:00pm: Firebeatz

4:00pm: GAWP

6.00pm: Heldeep Records Official Pre-party, featuring Aevion, Afsheen, Ares Carter, Bender, Chocolate Puma, Curbi, Damien, N-Drix, GAWP and Moguai.

Friday, October 18th:

2:00pm: Sander Kleinenberg

3.30pm: Riton

5:30pm: Daddy’s Groove

More info Audiomack:

Audiomack is a youth-driven, artist-first music streaming platform that allows creators to share unlimited music and podcast content for free, along with tools to help them expand their audiences. Focused on emerging artists and scenes — hip-hop, electronic, Latin, reggae, Afrobeats, and other top and emerging genres — Audiomack has played a pivotal role in the careers of some of today’s most popular hip-hop artists, including Young Thug, Migos, A Boogie Wit da Hoodie, 21 Savage, Juice WRLD, and more. Audiomack is expanding into electronic music focusing on growing emerging artists’ projects and offering exposure to an untapped audience to major artists including Flume, Skrillex, Marshmello, and more. Audiomack currently reaches more than three million daily active users, generating over three billion monthly streams.

More info Heldeep Records:

2019 marks the 5th anniversary of Heldeep Records. Dutch superstar Oliver Heldens founded the label to create a platform to showcase the new music of budding producers after receiving 1000s of demos. Since 2014, Heldeep Records has grown from a modest imprint into a fully-fledged label, featuring respected mainstay acts like ALOK, Chocolate Puma, & Dada Life as well as hosting stages at leading festivals across the globe like Tomorrowland, Mysteryland, Electric Forest, Spring Awakening Music Festival and South West Four. Heldeep artists are showcased weekly on Heldeep Radio, which is syndicated across 91 stations, in 66 countries and reaches 70 million people a week.

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