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“PROTO is as avant-garde as we’ve come to expect from Herndon’s wild and mighty brain, tempered by plenty of beauty and harmony.” – DJ Mag – Album of the Month
“The future of A.I..”– CNN
“PROTO vacillates between ecstasy and anxiety, collapsing one into the other, and perfectly captures the conflicted feelings many possess as we face the future.” – The Line of Best Fit, 8/10
“Herndon’s machine-R&B masterpiece is a total sensory assault..”– The Guardianon ‘Eternal’
“Multilayered, glitchy beatboxing, human input dispensed with inhuman timing.” – NY Times on ‘Godmother’
Following latest single ‘Frontier’, the euphoric ‘Eternal’ and skittering beatbox of ‘Godmother’ [featuring Jlin and Spawn], Holly Herdon today releases her third albumPROTOvia 4AD / Remote Control Records.
Holly’s third full-length album PROTO isn’t about A.I., but much of it was created in collaboration with her own A.I. ‘baby’, Spawn. PROTOmakes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I. protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?
For the album, she assembled a contemporary ensemble of vocalists, developers and an inhuman intelligence housed in a DIY souped-up gaming PC to create a record that encompasses live vocal processing and timeless folk singing, and places an emphasis on alien song craft and new forms of communion.
Since her arrival in 2012, Holly has successfully mined the edges of electronic and Avant-Garde pop and emerged with a dynamic and disruptive canon of her own, all while studying for her soon-to-be-completed PhD at Stanford University, researching machine learning and music. Her LP Platformclosed out 2015 by gracing year-end lists from Pitchfork, TheGuardian, NME, and TheWire. In the aftermath, Radioheadhand-picked her to open up their European tour.