Hailing from New Jersey, DSON McDaniels represents the next chapter of a world-renowned Hip-Hop legacy. The son of Run DMC frontman, DMC, DSON is carving his own lane with a sound that draws influence from the heart wrenching ballads of R&B, the grit of hip-hop, and the upbeat stylings of Pop music. Citing inspiration from acts ranging from KISS to Usher, DSON is ready to reveal the first piece of his discography with a new EP aptly titled ‘Earning My Stripes.’
Offering listeners a clear window into his world, DSON is accompanying the EP release with an official music video for project cut “HEAT” featuring DMC and Ron “Bumblefoot” Thal. Shot in DMC’s native New York, and directed by Lenny Emery of Red Leaf Film, “HEAT” is a conglomerate of history and the new school, an homage to the game-changing influence of DMC and the foundation for DSON to lead the new generation. Fans of Run DMC will recognize more than a few references to the landmarks of the group’s iconic past, from Adidas three-stripes to their 1984 hit “Rock Box.” As in traditional Run DMC fashion, “HEAT” is a multi-genre undertaking fusing both the worlds of Hip-Hop and Rock with the inclusion of one of the lead guitarists for Guns and Roses from 2006-2014, Ron “Bumblefoot” Thal, who also is a member of Art of Anarchy that he formed with John Moyer from the group Disturbed, and a metal supergroup called Sons of Apollo.
As for DSON, the 24-year-old artist made his debut with 2018 single “Love Without Love,” a slow-burning ballad released on his own independent label DSONG (Don’t Sleep On The New Generation) in conjunction with AMUSE Music Distribution. In addition to “Love Without Love,” DSON’s ‘Earning My Stripes‘ EP features five additional original tracks that act as a lyrical diary for the up and coming artist:
“I know from growing up in a musical household what kind of level you have to be at – what kind of mentality you need to possess – to put together a tour and an album that truly resonates,” he says. “I want to be ready for all that. The level I aspire to, I don’t just want to go up there and mumble a couple of songs into a mic. I want to change the world, be part of something that comes from a real energy and is inclusive. The world has enough problems – I want my music to show people that all is not as bad as it seems. That there is love out there.” -DSON McDANIELS