In his lexicon,HER is short for (Hip-Hop in its Essence is Real) and would be first introduced on 1994’s I Used To Love H.E.R. For the event-level track, he unites with prominent forces from different eras of the culture to deliver a timeless dedication to hip-hop with HER Love buoyed by Dilla and a soulful hook fromCaesar. Delivering a rap “State of the Union,” his bars detail the evolution of hip-hop throughout the past 25 years, complementing how he first commented on the genre in 1994 and bringing everything full circle.
For the cinematic music video, he tapped the talents of Olympian-turned-director Savanah Leaf [Gary Clark, Jr], incorporating her thought-provoking perspective. Together, they screened the video at The Annenberg Space for Photography, in conjunction with the acclaimed “CONTACT HIGH: A Visual History of Hip-Hop” exhibit currently on display in Los Angeles, inciting thunderous applause.
Additionally, COMMON reveals the dates for the second leg of his Let Love Tour, kicking off August 7 in Toronto, Ontario Canada at Queen Elizabeth Theatre and rolling through marquee venues throughout North America, before touring Europe for the first time since 2014. Special guests include Nicole Bus, July 11 –July 26, and Maimouna Youssef aka Mumu Fresh, August 7 – August 29.
The tour sets the stage for the 2019 release of Common’s much-anticipated new record. This is his first new music in over 3 years, and a follow-up to Black America Again, which not only bowed in the Top 25 of the Billboard Top 200, but also garnered widespread praise from Entertainment Weekly, USA Today,Chicago Tribune, Q, and Pitchfork.
Of the music, Common reflects, “I love music so much. And on Let Love, this recommitting, rebirth and ‘re love,’ if that’s a word, just came to fruition. Music has always been the genesis of my creative life and it feels more than fulfilling, more than wonderful and a joy that is hard to wrap up, to be giving my whole self to it again.”
Common’s “last word” will undoubtedly make an impact in 2019. Get ready