L-R Kim Moyes & Julian Hamilton
With their latest album HI VIZ still burning bright in the minds of electronic music lovers across the world, THE PRESETS have begun the hunt to find Australia and Asia’s top creative talent. The band are unleashing the lyrics of fan favourite track ‘Tools Down’ from HI VIZ to budding designers, typographers and motion graphics superstars, inviting them to bring their lyrics to life and create a video for the track.
The Presets and their long time visual collaborator, Jonathan Zawada, are challenging creatives to design each of the 100+ lyrics to create a truly unique, user-generated lyric video using Adobe Creative Cloud. Opening up the opportunity for creatives to collaborate marks a new milestone for the band, known for their iconic music videos.
Said Kim Moyes and Julian Hamilton, “We are pumped to hand over the lyrics of Tools Down to creatives to help put together this lyric video. One of the most thrilling and rewarding aspects of our profession is watching other creatives add new depth and dimension to our music through visual art and design. Tools Down is one of our favourite songs off Hi Viz, and we can’t wait to see what amazing ideas the entrants throw at it!”
The band took to social media to issue the challenge today – See HERE.
Multiple ARIA Award winner and long-time creative collaborator Jonathan Zawada, who has worked with the band on their distinctive cover art, music videos, live visuals and creative direction throughout their career, helped set the brief. To help kick off the campaign Zawada has created a few lyric artworks for ‘Tools Down’ using Adobe Creative Cloud himself, to inspire entrants to go one better. View HERE.
Zawada says, “I’ve been working with The Presets in a design capacity since the very beginning, and that relationship has shaped my creative path as much as I’ve shaped their image. Working with Adobe to create the Lyrical Masters project for the Tools Down video is a great opportunity to see how other creatives make visual associations with the Presets.”
The 100+ winning entrants will be selected by The Presets and Zawada and will receive a year’s subscription of Adobe Creative Cloud as well as a signed copy of their artwork by Moyes and Hamilton. The video will be released in May.
ABOUT THE PRESETS: The Presets took shape in 2003 when Julian Hamilton and Kim Moyes first met at the Sydney Conservatorium of Music. They were quickly recognised for their ability to fuse elements of dance music with an energy more akin to rock’n’roll. After signing with Modular Recordings, the band released two EPs and an album Beams (2005).
In 2008 The Presets released the chart topping Apocalypso, selling in excess of Triple Platinum sales in Australia and featuring four hit singles, including the classic ‘My People’. Setting new standards for dance music in Australia, The Presets went on to win 5 ARIA awards (and 2 ARIA Artisan Awards) including Album of the Year, as well as the J Award and FBI SMAC Award for Album of The Year. Kim and Julian also shared the coveted Songwriter of The Year Award at the 2009 APRA Awards.
Pacifica was released in 2012, featuring Rolling Stone Magazine’s Song Of The Year, ‘Ghosts’. Pacifica was also nominated for an ARIA, shortlisted for the AMP Award, the J Award, and was Album of the Year in the Herald Sun and Daily Telegraph, and Electronic Album of the Year in the Sydney Morning Herald.
The release of HI-VIZ in 2018 saw the band reaffirm their status as Australia’s pre-eminent exponents of EDM. The critically acclaimed album debuted top 5 on the ARIA Albums Chart and has been shortlisted for the forthcoming Australian Music Prize. On consistently high rotation on triple j, the band’s track ‘Martini’ featured in triple j’s recent Hottest 100 while the album appeared on many critics’ Best Of 2018 lists. Following the release of HI-VIZ, The Presets played to full houses on their national headline tour and continue to thrill audiences with their high energy delivery on Festival bills across the country.
DOWNLOAD / STREAM HI-VIZ HERE
Creatives can get involved in the campaign by sharing their artwork designs on social media with #AdobeLyricalMasters or by heading to the campaign website HERE.
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