Diet Cig have again teamed up with director Emily Dubin, this time making a video for “Maid In The Mist,” a track off their debut album Swear I’m Good At This  (Frenchkiss Records) which was released earlier this year.  DIY calls the video “amazing” and  Dubin tells them, “My goal with the ‘Maid of the Mist ‘video was to take the stereotype of the ’emotional girl’ and lean into it as hard as possible. Often times, women who exhibit any sort of emotional reaction to anything are labelled over-sensitive and are told to essentially ‘get over it.’ We’re rarely given control, and when we do exercise control, we’re labelled as domineering or a bitch. 
The idea that a group of witches set up this whole ritual and do this extravagant spell just so they can make sure to kiss the boy they want during spin the bottle is meant to be a melodramatic reflection of the way men perceive women: always extra, always emotional, always plotting.

However, I think our fondness for and practice of emotional intelligence in a general sense is one of the strongest assets that women can have; what better way to embody power, sensitivity, emotion, and connection to the universe than a bad ass group of witches?

Watch “Maid In The Mist” here:

Following a sold-out headlining show at New York City’s Bowery Ballroom, Diet Cig are currently bringing their infectious and energetic show to Europe.  They return state-side later this Fall for a string of dates that kick off November 10 in Durham, NH and conclude December 15 in Sayreville, NJ.  All dates are listed below.

Diet Cig is Alex Luciano (guitar and vocals) and Noah Bowman (drums).   Luciano recently took place in a round-table discussion hosted by The New York Times whose headline read, “Rock’s Not Dead, It’s Ruled by Women.”  The band were previously featured in the paper the week Swear I’m Good At This was released.   Diet Cig have also found fans at NPR who invited the band in for a Tiny Desk Session. They played 3 tracks — “Sixteen” and “Tummy Ache” off the LP and “Harvard.” off 2015’s EP, Over Easy.
Since the release of Swear I’m Good At This Diet Cig  have been playing to packed rooms across the US and Canada almost nightly.  The album has garnered world-wide critical acclaim and it showcases Diet Cig’s tenacity for crafting life-affirming, relatable tales with a gutsy heart at their core. Luciano has the ability to write lyrics that are both vulnerable and badass, perfecting a storm of emotive reflection that creates a vision of a sweaty, pumped-up room screaming these lines in unison. Diet Cig make it okay to be the hot mess that you are.  The LP was produced, engineered and mixed by Christopher Daly at Salvation Recording Co. in New Paltz, NY with additional recording at Atomic Sound in New York City.
To date the band has released the singles “Barf Day,” Tummy Ache” and “Link In Bio.”
Praise for Diet Cig
Swear I’m Good At This all adds up to a snapshot of a young songwriter navigating through the yearning and boredom, ambition and insecurity that accumulates along the rocky path from adolescence to adulthood. The power of Diet Cig comes from the way Luciano and Bowman bolster these themes with affirming positivity in the form of delightful, explosive anthems.”  NPR
“Fantastic Fuzz-Pop Debut” —   Rolling Stone — 4 stars!

“The best pop-punk uses sweetness as a decoy for angst, and Alex Luciano, the frontwoman of Diet Cig, has a piercingly saccharine voice that veers toward extreme sadness as she deploys it.”  

– NY Times
“The delightfully titled ‘Barf Day’ (embodies) what makes the pair’s upcoming debut Swear I’m Good At This so enthralling: the featherweight garage grit, Luciano’s subversive sincerity, and bandmate Noah Bowman’s fist-pumping percussion…Against all odds, Diet Cig are coming of age on their own terms.”” – Stereogum
Vocalist Alex Luciano brings a lighthearted innocence to (‘Tummy Ache’) singing criticisms of the patriarchy in the most charming way.”  Nylon
“Swear I’m Good at This, (is) one of the most refreshingly fun albums of the year.” Noisey
“Diet Cig’s debut album driven by Alex Luciano, is one of the most effeminate, flippant, giggly and cute albums of the year – and that’s part of what makes it so f*cking good.”  Uproxx
“loud, blunt, and totally fun.” Under The Radar
“(Diet Cig) make pop-punk that’s simultaneously adorable and fierce…You can expect sing-along jawns that sound just as good at a sweaty Diet Cig show as they do when you’re alone in your bedroom”  NY Daily News, “9 Albums Dropping in April You’d Be Foolish Not to Check Out”
“Swear I’m Good At This, is charismatic, balancing rage and rebellion with poppy lightness…Luciano breathes life and space into these traditionally closed-off feelings, and her twee pop voice will have listeners tapping their feet and leaning in for more.”   Bust
“Diet Cig’s music is playful, upbeat and addictive.” Paste
“infectious indie-rock perfection”   

NY Newsday
Swear I’m Good At This is now available to purchase
Diet Cig On Tour
Sep 26 – Antwerp, BE @ Trix VZW ^
Sep 28 – Lausanne, CH @ Le Romandie Rock Club ^
Sep 29 – Milan, IT @ Linoleum Party @ Rocket
Sep 30 – Osimo, IT @ Loop
Oct 02 – Vienna, AT @ B72 ^
Oct 04 – Munich, DE @ Orange House ^
Oct 05 – Berlin, DE @ Berghain Kantine ^
Oct 06 – Denmark, CP @ Stengade ^
Oct 07 – Hamburg-St. Pauli, DE @ Molotow ^
Oct 09 – Köln, DE @ Blue Shell ^
Oct 10 – Münster, DE @ Gleis 22 ^
Oct 12 – Norwich, UK @ Norwich Arts Centre
Oct 13 – Nottingham, UK @ Rough Trade Nottingham ^
Oct 14 – Lancashire, UK @ Lancaster Library ^
Oct 16 – Manchester, UK @ Soup Kitchen ^
Oct 17 – Edinburgh, UK @ Sneaky Pete’s ^
Oct 18 – Glasgow, UK @ Broadcast ^
Oct 19 – Leeds, UK @ Headrow House ^
Oct 21 – Bristol, UK @ Simple Things Festival
Oct 22 – Birmingham, UK @ Hare & Hounds (All Years Leaving)
Oct 23 – Cambridge, UK @ Portland Arms ^
Oct 24 – London, UK @ Moth Club ^
Oct 25 – London, UK @ Moth Club ^
Oct 26 – Brighton, UK @ The Hope & Ruin ^
Oct 27 – Eindhoven, NL @ Stroomhuis
Oct 28 – Amsterdam, NL @ Paradiso (London Calling)
Nov 10 – Durham, NH @ University of New Hampshire
Nov 18 – Fairbanks, AK @ University of Alaska Fairbanks (w/ IAN SWEET)
Nov 25 – Cleveland, OH @ Snowed In Fest at The Cleveland Agora
Nov 26 – Columbus, OH @ Ace of Cups (w/ Sinai Vessel)
Nov 27 – Cincinnati, ON @ Woodward *
Nov 28 – Morgantown, WV @ 123 Pleasant Street *
Nov 29 – Mechanicsburg, PA @ Messiah College*
Nov 30 – Harrisonburg, VA @ The Golden Pony *
Dec 01 – Raleigh, NC @ Kings *
Dec 02 – Norfolk, VA @ Toast *
Dec 03 – Richmond, VA @ Strange Matter *
Dec 08 – Ithaca, NY @ The Haunt
Dec 13 – Pittsburgh, PA @ The Funhouse at Mr Smalls
Dec 15 – Sayreville, NJ @ Starland Ballroom (w/ Taking Back Sunday)
bold = newly announced, on sale Friday, 9/29
^ = w/ The Spook School
* = w/ Sammi Lanzetta
Featured Photo by: Daniel Dorsa


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