DANISH ARTIST & SONGWRITER SOLEIMA SHARES NEW TRACK “PAPER” AHEAD OF AWARD SHOW PERFORMANCE + SOLD-OUT LONDON SHOW

DANISH ARTIST & SONGWRITER SOLEIMA SHARES NEW TRACK “PAPER” AHEAD OF AWARD SHOW PERFORMANCE + SOLD-OUT LONDON SHOW

WATCH/POST: HERE

BUY/STREAM “PAPER”: HERE

BUY/STREAM ‘NO.14’ MINI-ALBUM: HERE

 “Music that’s moody, dancy and garnering quite a few MØ comparisons.”

– Noisey

“We’re absolutely mesmerized by Soleima’s vocals and are convinced that she’s what’s next in the pop world.”

– Milk

“Soleima marries cute electro-pop vocals with cutting-edge production… Musically, Soleima is doing everything right by doing nothing quite as you’d expect.”

– See Hear Now Series

Hot on the heels of a debut EP / mini-album ‘NO. 14’ which led Annie Mac to highlight her as a “New Name,” Danish pop modernist Soleima extends her exploration into the world of boundary-breaking, off-kilter sounds with a brand new track “Paper” – out today in the US via Big Beat Records.

With a whirlpool of eclectic and seemingly disparate influences – world music rhythms, unconventional R&B, and energized electro-pop – “Paper” captures Soleima’s distinctive approach. Simultaneously innocent and otherworldly, yet sweetly sensual and centered, her vocal remains as individual as ever before. This time, however, Soleima adds a boisterous element to her voice, which heightens the track’s exuberant nature.

“The song is about daring to do the things you want, regardless of what other people think and what might be perceived as the ‘right’ thing,” says Soleima“Everything seems to revolve around time and money, but relationships are more important – especially with the people who always support you, whether you succeed or fail.”

“Paper” was written and produced by Soleima along with songwriting team The Priest and The Beat (J-LoNicki Minaj). It also features additional production from Vasco (MØTerror Jr) who worked on much ofSoleima’s recent EP / mini-album ‘NO. 14’.

“Paper” comes as Soleima prepares to play at the leading Danish award ceremony P3 Guld on September 22nd. Just days after playing to a nationally televised audience, Soleima will play one of her first London shows at The Lock Tavern on September 26th – a show that is already sold-out, six weeks in advance.

Directed by Danish director Jonas Bang, the video for “Paper” was made in collaboration with Prxjects by Mercedes-Benz, a new “culture laboratory” initiated by the company. Watch here: PAPER.

“The video captures that moment when something important is at stake,” explains Soleima“As you gamble, you know you could win big or lose everything.”

“We’re such big fans of Soleima and have been working with her for more than a year now, on her videos and her stage design,” adds Signe Christiani, speaking on behalf of Prjxects. “We’re thrilled to have helped bring it to life and very excited to witness first-hand how Soleima’s career continues to rise and bring her closer to the pop stardom she deserves.”

 While her tracks escape easy genre classification, Soleima’s own story is similarly unconventional. Raised in Aarhus – Denmark’s second-largest city – she grew up in a family home soundtracked by classic soul and R&B, notably ArethaFranklinStevie Wonder and Otis Redding.

Soleima’s mother took her to an African dance camp which operated as a cultural exchange between Denmark and Sukumaland in Tanzania, and she soon became enamoured with their music – especially with their collection of traditional African drums such as the bunugule. As a young adult, she moved out to Sukumaland for two extended periods, and even organized a grant to allow some of their members to live and teach in Denmark. She subsequently earned a bachelor’s degree in Anthropology, did field work in Nepal and started to create a documentary about migration in Senegal.

The idea was to write for other artists, but the immediacy of her connection with producers Vera and Vasco convinced her to further “explore the universe” that her organically-infused electro-pop now inhibits. “People have difficulties defining our genre because their background is in rock music, and I come from hip-hop and this African dance environment.”

Ultimately Soleima’s unique trait is in uniting disparate styles – cutting-edge productions with an immediate pop core, and relatable lyrical themes which simultaneously explore societal issues and the very meaning of what it is to be human.

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